Podcast Description

After years of delivering seminars and speaking to entrepreneurs, I have found a common denominator in most of them. They are surrounded by people with loser mentalities.

One of the main things you will hear these people say is “Life is short. Enjoy it. Don’t work so hard”. The reason they say that it’s quite obvious…

They themselves are losers that did not accomplish their dreams and goals. Being broke for 50 years is NOT a short life.

Podcast File

Life is NOT Short

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Podcast Transcription

Hello and welcome back to another episode of the Facebook Marketing Ninja Podcast. Today, I’m feeling a little bit inspirational. It’s going to be a slightly different format on my podcast because I keep on seeing people that are having difficulty getting started and just getting something going. Or maybe they are entertained by things in life that even though they are not satisfied or happy about current conditions that are going on in their lives, their business, anywhere around then, anything that they’re related with or involved with, I see that there’s one common denominator. Usually they have family members, friends that are in a way demanding or at least feeling they’re working too hard.

I’m calling this podcast “Life is Too Short”. Well, life is not too short. I keep hearing that excuse in my whole life – “You’ve got to enjoy life”, “You’ve got to work hard sometimes but most of the time just enjoy life”. People are going through life and not really enjoying anything at all because they’re working from 9:00 am to 5:00 pm and then they get out of work and then they don’t feel like there’s another purpose in their lives and the same routine over and over. That’s what we call historically the rat race. So, in reality I see this as a big issue because that mentality usually, when you hear somebody tell you, “Hey, please enjoy life. Back away a little bit. Just go ahead and do what you’re doing but do it with fun. Just make sure that you live life.” This viewpoint usually comes from the people that are losers themselves that they actually have not been able to accomplish their dreams and their goals, their ambitions – they have not been able to match the things that they want to accomplish in life. So, it’s like for them, if you start accomplishing your goals and your dreams, you make them look bad yourself. This is something that I have gone through myself personally. I have gone through situations in my life whether they’re family related or a friend related in which people tend to doubt you along the way. They want to make sure that you don’t progress too much away from them. They want to make sure that you don’t separate and that you suddenly become too special to hang around them too much.

In this viewpoint of “Life is Too Short”, it’s a viewpoint that’s meant to stop you. Let me tell you one of the realizations that I had the other day. You guys know that if you’re listening to this podcast, if you’re watching this Facebook live, you know that I am very obsessed and very intense about what I do and the energy that I put forward in life. It’s because for me, this is like I am playing a video game 24 hours a day.For me it’s fun, Monday through Sunday. My favorite days of the week are Mondays. People are dragging themselves to work. They’re obsessed about getting through the week so they can actually have a weekend off and just enjoy the weekend. In my case, I am obsessed about work because for me, it’s like a video game, it’s like my Fortnite every single day, 24 hours a day, seven (7) days a week, 365 days a year, I’m having fun. So, when the time comes that I am done with this life, did I live a short life or did I maximize every single step along the way?

I’m going to work towards that because I’m working hard but it doesn’t really feel like work. I think it was Confucius, the great philosopher that talked about “Do what you love and you’ll never work a day in your life.” It’s basically my philosophy. I try to incorporate that in my business that the agency that I have, I will give you guys a really big tip. If you are trying to build a company, if you are trying to build a team, I want you to work only with people that are passionate about what they do because when you have that, then, you literally can grow a business. If you don’t have that then, your business stays stuck. If you only have employees and you don’t have passionate people working hard on providing value, learning, achieving great things, taking big steps along the way, then your business doesn’t really grow.

I have a company that is formed with 45 passionate staff, incredible people that are all amazing in their own right, that are working every single day at blowing me away, blowing their fellow staff members along the way and making sure that they themselves get better every single step of the way. So, my advice, if you want to grow a business is, number 1, push aside those people that are telling you that life is too short and that you need to enjoy it. Number 2, make sure that you get people on your lines, on your team that are passionate about what they do just like you are. Because if they are passionate then your business can grow. My business has staff members in it that are better than me at many different things. But, I keep them growing and I keep them believing in themselves and along the way, we are having so much fun. Some of these guys, they never want to log out. They want to keep on working all day long. I have reports, my policies in my company say that staff can work as long as they want. We have an open door policy. I have staff members in Mexico, in the Philippines, in the United States, in Europe, all over the place. Everybody knows what everybody else is doing at all times. If you want to work 70 hours a week, go ahead. You’re going to make more money and you’ll have that freedom. You decide when you’ll stop working and when you’ll not stop working. So, in my case it’s such a great indicator when I see my staff, the other day I had one of my guys in Mexico city report the hours. And I was like, “Wow! Did he really work that many hours?” He did. When you look at the production, you see how much work is getting done in their area. It’s a lot of work. It shows me how passionate they are about what they do. And for me, that’s really important because I want to have a team of people around me that don’t consider work as work. It’s almost like they’re on a playground, getting better at it, having fun, enjoying every step of the way and the results that we create are basically the highlight of their lives. And guys, this is the best way to live life when you’re passionate about something.

If you actually treat it that way, the time flies too fast. It’s on the opposite side because you feel like life is running through you so fast because you’re having so much fun living life along the way. So, make sure that you are working on something that you are passionate about. I myself am really passionate about marketing. I love capturing attention. I love riding the Facebook wave. I love being able to help people understand how to ride themselves the Facebook ads wave. For me, that is the most precious thing. I could be doing other things that make more money. I know how to make businesses. I know how to sit behind a computer, in a screen and do Amazon listings and do e-commerce shops and Shopify channels, and I know how to sell a lot of products. But, for me, it’s so much fun to be able to teach entrepreneurs every single day how to be successful themselves, how they too can implement what I’ve done successfully and help them also accomplish incredible results in every step of the way. So, you find something that you’re passionate about, find something that you love, find something that you can contribute a message to and then you are going to be able to influence the world with that.

Sometimes I am asked consistently by people, “Look, I don’t know how to produce content. I don’t feel comfortable in front of a camera. I don’t feel comfortable talking to a microphone like this. I don’t feel comfortable writing articles. I don’t like that.” If you are not passionate about what you do, about your business, about your product or your service, if you don’t love it, if it feels like work, producing content is always going to feel uncomfortable. But, if you are doing something that you love, for example my self. Do you know how much I love standing in front of a camera and talking to it? Do you know how much I love sitting down and writing about marketing? Do you know how much I love building a Facebook ads campaign and blowing up a Messenger channel? I am so passionate about it because in reality, that is my obsession. I like it and I love being asked questions about that. I love doing seminars talking to the world about the marketing opportunities that we have today in front of us. That for me is something that I love.

So, if you’re into beauty, make sure that you love it. If you are into repairing vehicles, make sure that you love it. I you are into design, into jewelry, if you’re into construction, into electricity, if you’re into social media advertising, whatever it is that you like, make sure that you love it because if you love it, it’s going to be the difference between you exploding in social media using this incredible tsunami of advertising in these platforms or sitting on the sideline and seeing people wave while they pass you and cash in big time in this incredible platforms that we have in front of us.

That is the number one biggest advice that I can give you. If you don’t wake up every single day excited about the fact that you have a brand new week now in front of you, a brand new day, then you need to reconsider what your business is. If you don’t wake up on Monday mornings excited about what’s going to happen in that week, reconsider what you have in front of you. If for you, Friday afternoons are a little bit sad because your business is not going to be alive as it was during the week, I would ask you to reconsider what you have in front of you.

In my case, my business is growing like crazy. My agency is helping a lot of people and I am excited about it every single day. I have 45 staff and they are really alive and active Monday through Fridays and a lot of them are really active on the weekends. But, when Friday comes along, I am so mad, even though I have 3 kids and a wife and a family and all these things going on, I’m so mad because I want to keep the train going, I want to keep on riding this wave of opportunity. I want to be able to have whatever I want to have. Guys, that is what business really gives you. Business is not about having dollars in the bank account. It’s not about having cash. It’s not about money. It’s about freedom. Being able to produce income, being able to grow a business, what it does is it gives you freedom to do whatever you want. Do you guys see that? Is that clear? It is something that I have realized along the way. If I grow a successful business, I can do whatever I want with my time. If I want to go to Canada for a week, I go to Canada for a week. I don’t ask permission from anybody. If I want to go to Europe next summer, I do that. If I want to buy myself a very nice Tesla that I love, I’ll go ahead and do that. If I want to help my church with a certain fundraiser, I go ahead and do that. What a successful business does is that it buys you freedom to do whatever you want with your time and you are not trapped in a condition in which you cannot do whatever you want. You are not a slave of anything and anyone.

So, that is my job, my passion. My obsession is to empower people and have them realize that what we have in front of us, this internet tsunami, this wave of the internet is something that is a first generation phenomenon. What do I mean by that? I mean that my dad, my great grandfather, and everybody else behind never had access to the internet which is what’s striving revenue and income in this modern world. It’s not a little portion of our lives, it’s everything. No matter what the drama is going on about Facebook, there’s no second place. It’s all like people are suddenly going to stop using Facebook and now, everybody is going to switch over to Twitch or to Snapchat and the platform is going to disappear. Facebook has won the game. And if they suffer and lose some users along the way and the young crowd is not using it as much, it doesn’t matter. They still have billions of people with a “B” using the platform actively every single day. It’s not millions, it’s billions of people. So, those billions of people are actively using that platform and we can put our messages in front of them because we have products that can change their lives.

If you have a company that can literally improve the life of somebody else, it’s your responsibility to put it in front of them. Why? Because if you do that, you’re going to improve the quality of their lives. If you are not doing that, then you shouldn’t be following my content. I only want to help people and businesses that are making other people’s lives better. That’s what a real business does. And when you do that, you can exchange that for money. And, that money is going to improve the quality of your life. And when that improves the quality of your life, you get to accomplish the things that you want to accomplish. You get to help your family. You get to be able to provide survival to everybody. Do you guys know how much I help people around me just because I have a successful business? I get messages every single day. My staff, a lot of them from the Philippines, buy houses, save their families, pay for their grandparent’s hospital bills, buy cars because they work for me and I give them survival. I’m into humans. I’m not into cash and money. That’s not my thing – an obsession with dollar bills. My obsession is with humans. I want to help people not make money. In reality, I’m super into being able to improve the quality of the lives of people that are my customers and the people that work with me. And along the way, I get to do whatever I want to do with my time because if I get to do whatever I want with my time, I’m happy. What does my wife want to do? My wife wants to travel around the world. Let me take her around the world. What does she want to do? She wants to help her church. Okay, let me help her so she can help the church. What does my kids want to do? Oh, he wants to go to this certain school, or college, or buy himself a car, well, he’s going to be able to have all of that. It’s basically what we’re trying to accomplish here.

So, 60 years of life which I have left because I’m probably last until I’m 90. In my family, historically, my dad is 70 years old, my grandfather died at 102 years old. These guys are going to last for a long time. So, I expect to live until I’m 90 or 95 years old. So imagine 60 more years of being broke. Are you kidding me? I’m 37. It feels like I’ve lived for 100 years already. So, 67 years being broke is not something that I’m looking forward to, guys. I’m not excited about that. Are you excited about living 50 more years being broke and not having enough money to live the life you want to live? NO! Why don’t you please ride the wave that we have going on. We have a wave. That wave is called the internet. Inside that wave, we have microwaves that are going on that we can be a part of and that is the Facebook advertising wave, the Instagram advertising wave, the Messenger list generation wave. Those are waves that we are living through that we have access to that generations before would have dreamt about having and now we have in front of us. Guys, are you going to take this for granted? Or are you going to jump in and do something about it. Please do something about it because it’s my rant that I am giving you today out of the bottom of my heart with all the honesty in the world that we have a unique era in front of us that when we’re 50, we are going to look back and remember how incredible the internet was when it was formed, how much of a miracle this thing was to all of us. This is a reality of the modern time. We all take it for granted. Realize that this cell phone devices that we have all carrying around 10 years ago, iPhone 1 was launched. This is a whole new phenomenon in this world. 14 years ago, Facebook didn’t exist. 10 years ago, Instagram was basically developed. This world that we all have in front of us did not exist and most of us take it for granted every single day. We need to handle it because in reality, we need to be part of the 1% of less of the population that are realizing that this opportunity is not a normal one. It’s a unique opportunity in which we can capture a lot of attention for next to nothing and which we can communicate through our cell phone devices, through our computers, through our internet signals across the world to everybody.

We don’t have to have a local business. We don’t have to have a national business. We can have an international business that penetrates front tiers across the world and we can use it to build our future for generations to come. Do you guys realize that down the line, our great grand kids are going to have this? It is going to be a part of what they are going to carry. It is going to be part of their legacy and they can look back and say, “Papa Joe built this business for me when the internet was formed. Now I am a gazillionaire because he was smart enough to be a part of this incredible wave called the internet”, that we are all a part of right now today but we take for granted every single day” That’s the reality. We all take for granted and most of us do. I refuse to take it for granted and I want to do something about it because in reality I know it’s special. And, I’m doing it everyday.

Right now guys you know that I’m doing a lot of content. If you follow me on Social Media, thank you very much. If you’re not, please follow me and make sure that you do because I’m pumping content out on Facebook, on Instagram, on Messenger, on YouTube every single day. I am not into growing followers and getting more likes. I’m into providing value that educates. That is my obsession. My obsession is to generate power in all these want-to-be entrepreneurs or potential entrepreneurs that  they can actually start doing something about it just like I did 5 years ago and realize that life is not short. Life without money, trust me, is dreadful, difficult, you won’t survive well. It is embarrassing that your wife asks you to do something in their life, that your wife asked you for a dinner and you cannot provide for it. Your children asks you for special classes and you cannot provide for it, that you want to take a trip to go somewhere and you cannot do that. That you want to help your church and contribute to something that is special but you cannot and that is embarrassing.

We have an opportunity right now that I want you guys to all take advantage. It doesn’t take a long time, it really doesn’t. If you actually start putting the energy behind it, if you put down those cell phone devices when you’re doing things that are wasting your time like watching Game of Thrones, playing Fortnite or other stupid things that are not contributing to the quality of your life. If you put those things down and start looking around at all those things that are wasting your time, you are going to start being successful along the way faster than you thought.

So guys, in reality, my message to you is start taking action and start doing something about it. If you don’t have a business yet, figure out what you are passionate about, create a Facebook page and start pumping content about it, start learning, go and sign up on my mini-courses, manuelsuarez.com/minicourses, super simple. There is a series of four mini-courses that are going to take you step-by-step into the social media tsunami – building a business in Facebook ads, using the Facebook Business Manager, setting up campaigns on Facebook and understanding all about targeting on Facebook. There’s a series of free trainings that you can get done to just get your feet wet and start going and doing something about it, guys. It is the power that we have in front of us that we need to just basically start doing something so we can build our future.

If you do this fast, look at me 5 years ago, I didn’t have anything. Five years ago, I couldn’t afford a trip to New York, I couldn’t buy myself a nice car. And now, I’ve generated a gazillion dollars and a lot of success. Now, I made it a mission to help you guys do that in less than a year so you can cut the line and just get there faster. So, take advantage of that, take advantage of my obsession of helping you guys be successful and jump in there. Life is not short. That is an excuse that was put there by losers that they themselves were not able to make it in their lives, and they were not able to accomplish success. Don’t take that opinion from anybody. Make sure that you go out there and kill it and you yourself become successful and set as an example for everybody else around there that you were able to accomplish your dreams and goals along the way. All right guys, I will see you in the next podcast. Get to work and get some action done.