HOW TO HANDLE UPSET CLIENTS | 4 SIMPLE STEPS.
At some point, a client will get upset. It’s a fact of business. Whether due to a mistake on your part, or a simple misunderstanding: the harsh fact of business is something will eventually go wrong. That’s why it’s critical you learn how to de-escalate issues without...
THE #1 GOOGLE ADS TRICK TO BOOST CLICK THROUGH RATES.
What is the best (and fastest) way to drive traffic to your page with Google Ads? Urgency. FOMO (fear of missing out) is one of the most powerful tools in a marketer’s kit. Every successful campaign promotes some form of exclusivity: limited seats, limited time, or...
MAKE CONTENT FASTER, BETTER, CHEAPER | COMPLETE CANVA BRAND-KIT GUIDE.
Creating consistent, branded content is crucial for any business or personal brand looking to establish a professional and cohesive online presence. A brand kit in Canva can streamline this process, making it easier and faster to produce content that aligns with your...
THE PERFECT FORMULA FOR PRESS RELEASES | BEST FORMATS FOR 2024.
No matter your business’s size, crafting compelling, attention-grabbing press releases can make or break your launch. Press releases have the ability to boost your brand’s visibility by over 68%according to research; alongside benefits to SEO, and bolstering the...
What Makes a Good Landing Page | ELF Method Guide.
Landing pages are hard. Truly. They’re an elevator pitch, review congregation, and biography all in one- usually technically complicated- package. Whether collecting emails, phone numbers, downloads, or payment: the goal of a landing page is to spur the user into an...
Why We Hire Talent, Not Skill.
Experience is overrated on a resume. Many of the most successful companies in the world (AGM included) were founded by leaders without a college degree. When it comes to finding someone motivated, passionate, and effective at their position, valuing empty...
You’re Wasting Money on Ads. This is Why.
Struggling to get a worthwhile return on your marketing efforts? You’re not alone. The majority of businesses that ‘try’ social media marketing dive in headfirst without a game plan, and find themselves wasting thousands of dollars weekly in the process. Promoting...
Better Service, Better Sales: Why Hospitality Still Matters in Marketing.
Many of us make the mistake of seeing our first marketing jobs as an escape from customer service. Whether you started your own business, or find yourself working at a new company, it’s easy to fall into the belief that with your experience, your job is not to provide...
Read an Entire Book in Minutes with ChatGPT.
Knowledge is power. This is true in life as it is in marketing. The ability to quickly acquire, optimize, and synthesize information from various sources is the greatest advantage you can have in entrepreneurship. But with so many resources out there, how do you...
