At the time you’re seeing this I’m most likely shooting content or sending emails.

Isn’t technology great?

It gives us the power to keep on communicating with people. Even when we can’t be physically present.

That’s one of the reasons digital marketing is so powerful. 

When you get it right, you have a machine that can work for your business 24 hours a day, 7 days a week.

The trick is “getting it right”. And there’s no big secret to “getting it right”.

It takes research and lots of testing, it’s almost like being a scientist.

You make a prediction, or in our case, you set a goal.

You run some experiments (test your content, ads, and tweaks on your website).

You record the data and decide if it meets your prediction or desired goal.

If your experiment meets or exceeds your first expectations it becomes your standard.

That standard is now how you’ll measure all other experiments.

Now you have a new goal of trying to get even better results than your standard.

But, there’s a common denominator I’ve noticed with many of the business owners that I’ve helped in the past.

And it’s this…

They struggle with the creative part of the ad the most.

And I don’t blame them because we’re primarily business owners, not artists.

Because that’s what creating ads are, it’s really an art that you master over time by looking at your results.

But, it doesn’t have to be that way.

There are formulas, frameworks, and ideas that can jumpstart your ad creation process.

In fact, here’s a very big tip for you to think about, it’s part of what makes a good ad.

Your ads should tell some kind of story.

Maybe it’s in the picture, the video, or the words. Or maybe you use a combination of the three.

The better you get at this, the easier it is for people to see themselves achieving the end results.

People are obsessed with themselves not you, so the more we communicate in a way that paints the picture of how it helps THEIR desired outcome, the closer we are to creating raving fans.

Think of why people are so moved by amazing movies…

They are visualizing themselves as the characters in the movie!

That’s exactly what your ad should be doing to persuade them to take action.

Thousands of marketers have spent countless hours learning that single tip by itself and I am happy to have shared it with you.

Those are the tips and tools we provide business owners at my agency for our Ninja Lab+ service, where we take entrepreneurs who want to grow their business to the next level.

We get on 1-on-1 coaching calls with them so they accelerate their way to growth with every call. 

If growth for your business piques your interest, schedule a meeting with a marketing expert and learn some industry disruptive marketing knowledge that will help you take it to the next level: 

Schedule a Call:


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