The Most Valuable Way to Look at Your Advertising Budget.
I’ve had the privilege of meeting people who were completely broke financially and billionaires. But here’s what I’ve learned from each of these groups of people. They both have the exact same amount of time each day to get things done. The biggest difference...
Building Solid Brand and Culture Through Great Leadership
I’m a big football fan. And my favorite team of all time is the Dallas Cowboys. But today, I want to share a lesson that I learned from a non-Cowboy. This guy is pretty well known in the football world as a great team leader, regardless of what some fans might think...
The Fuel For Explosive Business Growth.
It’s every business’s dream to reach unknown heights for the industry they're in. To reach a point they surpass their competitors and create better problems for themselves. Better problems?? Yes, let me explain… One day we had a very special guest in my Marketing...
Business Owners Guide to Understanding Customer Lifetime Value.
If you're a business owner, then you should know that one of the most important KPIs (Key Performance Indicators) to track is your Customer Lifetime Value, otherwise known as CLV, CLTV, or LTV. Customer Lifetime Value is a metric that helps you measure the average...
Everything You Need to Know About Customer Acquisition.
Customer acquisition is one of the most important aspects of any business. Yet, it may not be clear where to start. In this post, we'll explain everything you need to know about customer acquisition. We'll discuss what it is, how it works, the benefits it can bring,...
2 Strategies To Persuade Customers To Buy.
One of these days, a few of my staff recorded a new podcast episode for my agency. They were talking about messaging, and within that topic, they talked about what motivates people, in other words, what gets people to move. This sparked a fact in my memory that...
How to Make More Money, Turning 1 Sale into Multiple.
All healthy businesses have multiple products and services. Because the more things you can offer people, the more people you can help, and the more money you can make. “Wait, what Manuel?! You want to make money?” Yes, I want to make money, and McDonald's wants to...
The Best Way to Quickly Boost Revenue for Every Transaction.
On a private call with one of my ninja lab members, we talked about a special app that can do some amazing revenue related things for you. The kinds of things that would help them boost their AOV in your online store. AOV, if you’re unfamiliar with the term, stands...
What Keeps Them Up, Will Keep You Getting Results.
“What keeps them up at night?” What does this really mean? We’re not talking about babies keeping you up at night here, we’re talking about what is keeping your ideal customers up at night! For many people, there’s a big problem they need help solving. And if you can...