Social media marketing has given entrepreneurs the opportunity to showcase their brand in a way that, in the past, was only available to the biggest companies.
But, now we can choose locations, demographics, interests, activities, and more to place our brand in front of the people we believe we can help the most.
And sometimes, we can do this for pennies on the dollar.
This lesson comes to us from module 2 lesson 11 of the Facebook Masters course which can only be found inside the Getting Started section of the AGM Ninja Lab if you’re a member.
Not a member yet? No problem! Go to https://www.agmninjalab.com and sign up today!
Once you’re in, go to the Getting Started section and dive into the full lesson.
We are actually going to be using several strategies on it. Some of those strategies are exclusively generating sales.
Some of those strategies are going to be client acquisition funnels as I’ve told you in the previous lesson.
On those funnels, we actually don’t sell to anybody on the first point of contact.
We actually put those people on a line of sequential content and get them to trust us, build relationships along the way.
Welcome to another episode of the Facebook Marketing Ninja podcast. My name is Jimmy and I’m the Associate Creative Director for Manuel Suarez here at AGM.
Social media marketing has given entrepreneurs the opportunity to showcase their brand in a way that – well, in the past, was only available to the biggest companies.
But now we can choose locations, demographics, interests, activities, and more to place our brand in front of the people we believe we can help the most.
And sometimes we can do this for pennies on the dollar.
You’re not a member yet? Oh, that’s not a problem. Go to www.agmninjalab.com and sign up today. And once you’re in, go to the Getting Started section and dive into the full lesson.
Go ahead, check it out.
Branding Your Business Like Coca-Cola is Now Possible
All right. So this lesson is going to be an extension of the previous one.
Let’s talk about budget distribution on your campaigns and the customer acquisition funnels and processes.
Now, all customers are not the same and that’s something that we’ve seen throughout time.
Customers, there’s some of them that actually just want to get discounts and some of them are real ones.
So along the way, we’re going to be building strategies, campaigns, to service both actual prospects.
Some of them, we’re going to be pushing to be able to generate ranking on Amazon.
Some of them, we’re going to be using to actually build our brand and for us to be able to grow and plant our roots in social media.
We try to not mix them up.
Tips on How To Rank Your Products on Amazon
One of the things that you should do after you watch this lesson is that you should actually figure out how much budget you can put towards advertising campaigns.
Some of that money is going to be used as a strategic thing to rank your products if you’re an Amazon brand.
Some of that money is going to be used to specifically create this awesome branding effect.
In those campaigns, you’ve got to take into account the fact that that money is not coming back!
Direct Response Marketing
When you do direct response marketing, when you do direct sales, let’s say that you’re going to be doing… like distributing coupons for your particular giveaways that you’re running.
Well, you know that you’re going to be generating some sales and you know the exact purpose behind this.
You’re trying to increase your ranking if you’re an Amazon brand and thereby be able to increase sales.
So there’s this incredible potential to get the money back right away.
But, when you’re doing Facebook advertising, one thing that we need to actually push on and be confident on and start working on really hard is the actual branding. And that’s like a separate subject.
So we have one single business on Facebook, what we call the Business Manager, which we are going to go dive into on the next module.
But, we’re actually going to be using several strategies on it. Some of those strategies are exclusively generating sales.
Some of those strategies are going to be client acquisition funnels.
The Best Thing to Do on the First Point of Contact
As I’ve told you in the previous lesson, on those funnels we actually don’t sell to anybody on the first point of contact.
We actually put those people on a line of sequential content and get them to trust us, build relationships along the way, get them to like us.
And when they think about the products that we sell, then they think about our brand.
So it’s a branding effect that goes into play that – long-term, this is how you blow up. This is again the Coca-Cola effect.
What is a Coca-Cola Effect?
When you think about a soda, that’s all we think about. We don’t think about anything else.
Sprite has not done the same effect that Coca-Cola has.
They have for years branded the heck out of us with their actual sodas.
So we’re trying to do the same effect, which now, for the first time, is actually possible.
Branding in the world was never before possible unless you had a big budget.
But now a simple brand, small guys like us, maybe we have a couple of employees.
Maybe it’s just us. Maybe we have like a hundred thousand dollars in sales. Maybe we have less, maybe we have a million dollars in sales.
It doesn’t matter where we are at.
We can actually afford branding for the first time.
So you have to create campaigns, get ready to create content that the whole purpose of it is simply to distribute information about your brand.
Guys, trust me, this strategy works!
And this falls in line with the attitude of running a marathon.
When you’re running a marathon, you know there’s going to be something in the end. There’s a finish line. That finish line has rewards.
So it’s a very different thing. And if you have a hundred dollars for advertising, then divide that money correctly, so you can actually have some money for generating sales and keeping the company going.
And then some money for the distribution of your content, your information, your videos, your images, your pictures, your graphics, your texts, your everything.
Whatever it is that your brand is going to distribute, we started putting it out there non-stop.
And eventually, we’re going to show you guys, I’m going to take you step-by-step on how to use those retargeting awesome funnels so you can continue to communicate with these guys on Facebook and Instagram, and Messenger marketing.
Because these platforms are perfect for an entire ecosystem of all these different platforms communicating with each other because sometimes you can actually see somebody on Facebook, communicate with them.
And then, you can grab another message and actually communicate to that same person on Instagram.
And now you can do an email ” Broadcast on Messenger” and send them a communication on Messenger.
So now you have all these people communicating. You’re communicating the same message on different places, and then you communicate different messages with them along the way.
Budget distribution is going to be essential
Figure it out – how much money you can put behind your brand. It could be a thousand dollars a month, have a budget.
It could be $10,000. Some companies, because I’ve been on this Amazon world for a long time, invest tens of thousands of dollars on advertising on Amazon.
The famous PPC
That form of advertising does not really do branding for you.
You cannot distribute content. You cannot educate more. You cannot actually establish a relationship with people.
So once that person buys from you, it’s kind of like a one-off type of customer. And the next time they come back on Amazon, they’re probably going to buy some other brand.
They don’t keep on buying the same stuff. So that’s a different world that we live in.
If you go to Facebook and you get them to Amazon to buy your stuff, the chances of them buying the second time from you are much higher than if they found you from Amazon PPC.
It’s important to understand that because it’s a very different effect.
So if you are doing right now currently about $10,000 on ads on Amazon or $5,000 or whatever it is, I know there are people that are doing hundreds of thousands of dollars on ads.
Then, I would ask you to scale that down and push some money towards the Facebook advertising because that’s the way you’re going to keep on building your brand.
Two Types of Budgets
So again, we’re going to really have two budgets here.
I. One of them is going to be based on your strategy
– the effect that you want to create for ranking your product if you are an Amazon brand.
Or it’s going to be based on the sales that you want to generate if you have your own web store.
II. And then the other budget is going to be for branding purposes.
And that money, you’re not going to get back right away. You’re going to get it back down the line.
So after this video is done, please sit down and – just for you to be ready – start thinking about a number, a number that you’re going to put out there.
What is the amount of money, the dollar amount that you can invest in actual advertising on Facebook, Instagram, and Messenger. The three-headed monster.
Outro: Hey guys, it’s Jimmy again. I hope you enjoyed this episode of the Facebook Marketing Ninja podcast. If you want to learn more advanced Ninja tactics to grow your business and master social media marketing, then sign up for the Manuel Suarez coaching program by heading over to our website, www.agmninjalab.com.
Thanks for listening! I hope you enjoy the podcast!
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