Why Most Facebook Advertisers Fail — And Why You Won’t.
In this article I clarify the main reason most Facebook advertisers fail and give up. The Facebook Ads “Don’t Work” Myth Believe it or not, the Facebook media platform is second to none as a media organization. What does a good media organization do? It...
The Key to Building a Brand: Re-targeting.
In this article you will learn the key element to any successful marketing endeavor in a Facebook environment. I will never recommend direct selling on Facebook or Instagram as a first point of contact. Why would I when I know we have the power to truly nurture...
Facebook Marketing: Don’t Let This One Pass You By.
In this article, I want to make it very clear just how special this era we live in really is. Most of us take for granted the enormous OPPORTUNITIES we've been presented with. Let me give you a good definition of the word OPPORTUNITY: “A set of circumstances...
The Main Barrier to Success in a Social Media World.
In this article I will cover the mindset necessary to building a social media brand that withstands time: DOCUMENTING, as well as what I believe to be the #1 reason people don’t succeed in a Social Media World — FEAR OF WHAT OTHERS MIGHT THINK. In order to...
Ad Creatives in a Social Media World.
In this article I cover the importance of ADVERTISING CREATIVE that produces a response. Facebook gives you access to certain metrics that will tell you right away if your audience is accepting the message well. The main metric is RELEVANCY SCORE. You can access this data through your Facebook Ads Manager dashboard at the Ad Level.
The Most Important Factor in Facebook Marketing.
In this post I’ll cover the single most important factor you must think with as a Facebook advertiser: finding your AUDIENCE.
And you’ll continue hearing me talk about this for ETERNITY. Why? Because ignorance of this factor alone is responsible for more failures, in any kind of marketing, than anything else. This is the indisputable CHAMP. Most of your advertising dollars, at the beginning of your Facebook advertising endeavor, will be spent finding an audience you can scale.
The Facebook Messenger Marketing Opportunity.
After doing seminars all over the world, it’s become clear to me that entrepreneurs still don’t fully grasp the very large opportunities in existence today.
If you’ve been following me for a while you know I talk a lot about the Facebook Messenger opportunity. In this short article I’ill provide you with some clarity as to what this Messenger Marketing buzz is all about and why some smart marketers are claiming this is one of the greatest marketing opportunities in history.
Facebook Advertising: How It Works and Why You Need It.
When it comes to advertising products in today’s world, the Facebook family of platforms (Facebook, Instagram and Messenger) is better than anything else in existence. And unless you prioritize some other metric above CPR (Cost Per Result), then that’s not my...
Social Media Marketing: The Make or Break Point Of Your Facebook Marketing Strategy.
Today I want to tell you about one of the most important things to think with regarding your Facebook Marketing strategy. This is the basis of any successful Social Media marketing strategy, the foundation upon which everything else rests and from which...