So why aren’t you doing everything you can to get the sale as early as possible?
Something I thought all business owners and marketers would appreciate hearing is something I heard Grant Cardone mention about webinar presentation.
And when I heard it, it totally made sense.
No, it’s not a completely new structure for webinars, but it is a little hack to get your conversion rates up…
Presenting Webinars
When business owners and marketers first learned about webinars, it was a game changer.
You could join others watching a valuable presentation from your own phone or computer.
And then people started getting strategic with it; structuring it with stories, frameworks, and finally towards the end of every webinar, their offers.
But we were so accustomed to presenting our irresistible offers towards the end it became standard.
Well, I heard something recently from one of the most successful webinar presenters I know, Grant Cardone.
The Most Qualified People
Grant has been presenting for years now, and really is a master salesman.
So if he’s talking about webinar presentation, I’m listening.
He made the point that the most qualified people will leave very fast, and it’s true, I know this from first-hand experience.
People nowadays don’t have the patience to sit through a webinar from beginning to end.
Maybe it’s because they’re already very successful and don’t need your product as much as they thought or are very busy.
I personally don’t have the time to sift through an entire hour and a half webinar.
That’s something we don’t take into account as much when we deliver these long webinars; people’s time.
Earlier Introductions
Instead, Grant made the point to introduce your offers to your attendees along the way, and stop making people wait until the very end.
Remember, after the first 40 minutes people start to drop off and those are the people that are the most qualified.
After that your best chances are to send them the replay, and that’s if they open your email.
Plus, wouldn’t you want someone to give you their money sooner rather than later?
A lot of people will already be gone by the 40 minute mark so you should be doing everything you can to introduce these offers earlier to people.
And this doesn’t mean hard-pitch selling either, it just means introducing a deal they don’t want to miss out on.
Increased Conversion Rates
If you’re a marketer you should know that it’s considered “normal” for people to not show up to your webinar, leave mid-webinar, or not buy at all.
Here’s the thing though: none of us should be comfortable with these normalities.
We should always be striving for better; better webinar show up rates, webinar retention, and conversion rates.
And since this isn’t a lecture on how to increase your registration rate, what we can do is increase conversion rates if not retention.
The best part is that it’s as simple as mentioning your irresistible offer throughout your webinar.
Give it a try, you could surprise yourself on what the numbers bring in.
