Podcast Description

Content distribution may evolve but basic concepts stay the same.

In this brief podcast, Manuel talks about the different types of content, why they’re important and some super cool tools to help easily get your message out there.

And to really grasp the skills of content creation you can find an entire course called Content & Branding Essentials inside the AGM Ninja Lab. Go to https://www.agmninjalab.com and sign up today!

Once you’re in go to Ninja Lab Courses and scroll down to Content and Branding Essentials. You won’t be sorry.

 

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The 4 Content Types To Promote Your Business

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Podcast Transcription

 

Teaser

I discovered this tool that, it’s called Anchor, A-N-C-H-O-R. This is an awesome tool that is a fast-growing, fast, and incredibly growing company.

They have actually done an amazing platform that you can download on your app store, whether it’s an iPhone or an Android, and then you can record audio directly in there.

And guess what? Once you submit the episode, it goes everywhere.

 

Intro

Welcome to another episode of the Facebook Marketing Ninja podcast. My name is Jimmy and I’m the Associate Creative Director for Manuel Suarez here at AGM.

Content distribution may evolve, but basic concepts stay the same. In this brief podcast, Manuel talks about the different types of content, why they’re important, and some super cool tools that will help easily get your message out there.

 

The AGM Ninja Lab

And to really grasp the skills of content creation, you can find an entire course called Content and Branding Essentials inside the AGM Ninja Lab. Go to www.agmninjalab.com and sign up today.

Once you’re in, go to Ninja Lab courses and scroll down to Content and Branding Essentials. You won’t be sorry. You’re going to love it.

 

The 4 Content Types To Promote Your Business

This is a very, very crucial and important one. There are four different types of content. And what I want to do is get you into the mindset of producing all of them if possible.

Now, not everybody can do all of them. Some people are really good at one of them. Some people can actually excel in two of them.

It doesn’t matter, whatever it is, you have to understand that as a brand, one of these particular forms of content needs to be massively put on distribution lines.

 

Now by content, what do we mean?

Distribution of information, whatever it is.

You can have the distribution of videos or images, pictures, you know? You have graphic images.

All of you guys have your Amazon listings with awesome images, which hopefully you do because they actually give an idea as to the quality of your product.

There’s actually text. People write articles to describe different situations, to describe different, like important, frequently asked questions about their product.

That’s actually really important too.

 

The Radio Method

And then, there’s a really powerful method that has been around for many hundreds of years, probably, which is the radio method.

Actually, about 119 years or so it’s been around just penetrating the entire planet, which is the radio.

Now, the radio, what was it? It was audio content, audio. That’s another form of content.

And you guys probably have seen around recently, a big explosion in audio consumption.

 

The Facebook Marketing Ninja Podcast

I have a podcast. It’s called the Facebook Marketing Ninja.

There are all kinds of podcasts out there that people are listening to and consuming every single day.

I am one of those that I’m such a busy man – I don’t sit behind a camera. And you know, or I’m sorry, sit behind the screen and watch videos all day long. Cause I’m too busy for that.

I like listening to education and listening to content.

So whatever your brand is, if you realize what you produce in value to the world, you can produce content about that value.

 

Four forms of content

That’s it. There’s nothing else. Either you do videos or you do images, which we also call graphic images.

 

I. Images

It could be life images or whatever it is explaining something or showing a story.

 

II. Texts

Or you do written texts, which is like articles, eBooks.

 

III. PDF

You can do PDFs that are giveaways about a particular instruction about your product.

You know, if you have a toy line or if you have a baby line, you can say like, Five Tips to Get Babies to Feel More Comfortable or whatever it is.

Imagination is the only limit here.

 

IV. Audio

And then you also have audio formats. If you haven’t paid attention… recently Facebook rolled out a feature to do a live Facebook audio.

So now you can actually do live audio on the Facebook platform. So really cool stuff that is going on.

There are actually all kinds of tools that allow you to actually produce audio content that gets distributed on social media, and this is growing fast.

Audio is one of the fastest-growing like distribution method. So it’s something that shouldn’t be ignored completely. We should pay attention to that.

 

So whatever it is, you need to discover your voice.

What are you good at? What can you produce?

I’m going to give you guys a lot of resources. Actually, right now there’s a resource section on this course that you have access to that is going to give you my recommendations as particular tools that you can use to produce all of this stuff.

There are tools that can help you produce videos. Very simple videos. You can produce tutorials. You can produce like freebies and giveaways to capture more attention.

Because guys, what is the name of the game at the end of the day? It’s attention.

We want to produce content that captures that attention. All of these methods, all of them four – audio, video images, text, they are forms of distribution of information that are going to help you capture that attention.

So whatever it is, we’re going to be diving into that fully later on, on the course.

 

I’m going to show you examples of how to build videos from nothing, on how to write articles and create freebies, on how to simply produce a podcast, for example, for your brand. That’s really cool because you can just connect your podcast with your brand and it’s going to help you generate more sales.

And again, plant your roots, how to write articles, how to take pictures, all of that stuff, guys. There’s a lot of resources today. Technology is making it easier and easier for you to get into the distribution lines of this planet.

 

Anchor

To give you a particular example. I discovered this tool that, it’s called Anchor, A-N-C-H-O-R.

This is an awesome tool that is a fast-growing, fast, and incredibly growing company. They have actually done an amazing platform that you can download on your app store, whether it’s an iPhone or an Android, and that you can record audio directly in there.

And guess what? Once you submit the episode, it goes everywhere. It goes into the Apple Podcast. It goes into Google Play Store. It goes into… even Alexa, you can get in there. Crazy stuff.

So now again, the world is making it easier for you to actually be in front of so many people to have their ear, to have their eyes, and build your brand, and build your business.

So, get used to that guys, because we’re going to be exploring into that.

Just so you know, it’s important to have a combination of those. Or…

 

If you cannot do all four of them,

get really good in one of the forms of content.

 

So if you want to go in there right now, in the research section, and look at the section that’s called content, you’re going to see a lot of things in there that are going to teach you the basics of building videos, doing images and, you know, starting to distribute, getting some of those things, those content pieces that you’re going to be able to use for distribution on these channels.

 

Outro: Hey guys, it’s Jimmy again. I hope you enjoyed this episode of the Facebook Marketing Ninja podcast. If you want to learn more advanced Ninja tactics to grow your business and master social media marketing, then sign up for the Manuel Suarez coaching program by heading over to our website, www.agmninjalab.com.

That’s www.agmninjalab.com!

Thanks for listening! I hope you enjoy the podcast!
Do the FREE Facebook Ads mini-courses here: agmninjalab.com/free-mini-course