• Register here for the COVID-19 Facebook Masters FREE Scholarship: manuelsuarez.com/expansion 

• To watch the entire webinar on video on Facebook click here: https://bit.ly/2QLO720

Podcast Transcription

Okay, great! So I believe we are live now here. I’ll give you guys some time to get in. I’m about to go live on Facebook too and I’m trying this out for the first time.

So let’s see if this is all working and you guys give me some feedback. Let me know if you guys can hear me well and see me well. I’m starting live on Facebook and I should be live on Facebook. It would be great if somebody can confirm that for me, any of you guys that are here, any of my staff members.

It says that webinar is streaming on Facebook, so that’s great. Can anybody confirm? Rain, can you confirm? I see you here, Rain. I see you. Can you confirm?

We’re doing this for the first time. We are live on zoom. We’re doing a webinar. I have a great presentation for you guys today. All about what? How to market in the COVID-19 era because it is a different era.

Sam says,

“I’m here. I want to thank you for the gift of the course. I’m super excited about that.”

Yeah. Rain says I’m live on Facebook. Okay, great rain. So let’s let everybody know. Let’s have Jonald and my team spread the word. I want to have a lot of people here because it’s going to provide a ton of value and a ton of energy.

Let me tell you one thing guys. How’s the sound? Is the sound good? How’s it? Do you guys see me well? Isn’t this a cool background? What do you guys think about it? Give me some feedback on that. I know I’m going to see messages here in my phone, so that’s good.

Diana says all good. Fantastic. Ken says it looks great. Very good. I’m glad that you guys are here. I know you guys probably got the email last minute, but have your questions ready. If you want to plug them in, make sure that you plug them in. I will get to your questions. I’m going to try to get as many as them as possible. Since we’re on Facebook live, I know I’m almost going to have a lot of questions there. Get your questions submitted on the Facebook live.

Please help me share this particular event. Go ahead and click that button and hit share and let’s actually help a lot of people.

We want to get this thing to go viral. What do you think about that? Instead of the other thing to go viral, let’s make content that is educational, that is inspirational, that is actually going to help the world get better. We should make that go viral. Do you agree?

All right, so that’s where I have my attention right now. I’m on a mission right now and I’m super pumped and I’m super energized and I want to help you guys survive this era.

Introduction

Right now, I can tell you where I’m at. I’m In Clearwater, Florida, which is where I live, which is where I have my operations. I do have people all over the United States and all over the world. My agency operates in eight countries.

I have an agency called AGM Marketing and we operate in eight different countries and here in the United States just today in Clearwater which is a Tampa Bay area, which is what they call Pinellas County. They actually issued us a “Safer at Home” order.

The “Safer at Home” Order

It’s not a stay at home. It’s a “Safer at Home” order, which they’re requiring companies to close down unless they actually can abide by the CDC regulations, which is things like stay six feet apart and other things that we absolutely can do that even though we love each other to death and we want to hug each other and we’re always trying to kiss each other.

Just kidding guys, we’re not, we’re not doing those things in this business. We are a serious business but we do care about each other a lot. But we are trying to protect our environment because we are very serious about making sure that we stay healthy during this era.

The Importance of Marketing

Anybody that has followed me for a long time, you guys know that I have talked about the importance of marketing. Obviously I’m a marketer.

Throughout ages, businesses survive or succumb generally in two areas and that’s it – marketing, recruiting.

If you’re good at marketing and you know how to capture attention,

then all you’ve got to do is get good at recruiting.

Because once you get good at recruiting and you’ve got the good team in place, then you put the systems in place and now you can SCALE YOUR BUSINESS. If you are a good recruiter and you know about getting quality people to help you, then all you’ve got to do is figure out how to get your message seen by people, get your message heard by as many people as possible, and then bring them into your offers, your funnels, your customer journey overall. So those two things are very important.

So what do we do right now in this era? Well, a few days ago I talked about a very important article that Forbes magazine rolled out in regards to the COVID-19 era. All right? And that article talked about the only businesses that will make it in today’s environment are the businesses that adjust themselves to the digital world.

So I’ve been hearing people all over the place telling things. Like yesterday, I had somebody on my Facebook live telling me, “Hey, Manuel. So I have a museum and I sell inventory there about pirates and this is what I do.” Okay, great. What a great opportunity for you to be able to create a Shopify channel. If you guys don’t know what Shopify is, I’ll tell you. I’m going to write it right here. If you have products to sell, I want you to comment below. Comment, whether you’re on zoom right now on the webinar or whether you are on Facebook live right now, I want you to comment and let me know what is your business, what do you do and what do you need help with. Do you have products or do you have services? And what do you want to figure out? And I can probably help you get some ideas rolling in regards to that.

But if you have products and you’re used to selling your products physically on a retail shop, no matter what it is, even if it’s a small mom and pop shop, social media does present to you opportunities. What a great, great silver lining on a very dark cloud to figure out how to penetrate the online world, which is such a vital, vital component of today’s world. If you hadn’t done it yet, well guess what?

You have to absolutely do it now or else you will become irrelevant.

Do you want to be irrelevant?

Probably not. Right? You probably want to be relevant!

• You probably want to have a business.
• You want to have that independence.
• You want to survive.
• You want to keep the quality of living of your family.
• You want to keep the quality of living of the people around you and yourself without having to be too affected.

Well, guess what?

I’m still shipping products all over the world. I still have an Amazon account selling a lot of products.

Are we selling less? YES, we’re selling less.

It will be ignorant to confront the reality of what we’re going through today and how people are tightening up on their wallets more than ever. So yes, it is happening.

But if you have an ONLINE PRESENCE,

you can still survive.

And today I’m going to cover a few things in regards to what I believe to be…

The Marketing Strategy For The Next Several Months

I’m not going to be able to tell you exactly for how long because nobody really knows.

If somebody tells you that they know, they’re lying to you because no experts, no precedent, no government, no person, no doctor, no scientist has ever experienced this before. And because they haven’t experienced it before, they cannot possibly tell you with accuracy how long is this thing going to last for.

Is it going to end? I’m going to guarantee you something. It absolutely will end!

Hey, I watched the show Walking Dead. Am I a believer in apocalypse like that? No, I don’t think we’re there. I don’t think we’re even close to being there. So if you are so negative that you believe the world is now going to end, then you should not be watching this video.

But if you know there’s hope, that there’s light at the end of the tunnel, then stick around because I’m going to show you guys the path towards being able to take advantage of this opportunity to become an expert, to get good at something, to penetrate social media, to be a part of the online world and plant your flag in the digital world, which is basically just beginning now.

If you guys think about it, 1999, the internet boom. 2006, YouTube became a thing. This whole thing is just basically starting.

We’re talking about 20 years in history of the online world really being mainstream.

Because of that, I can tell you that if you plant your roots right now and you are one of those people that are looking at the silver lining in between this incredible dark, right, you’re going to be able to leverage that to your advantage and take off and ride the opportunity wave.

That’s what it’s all about, guys!

Riding opportunity waves

I’ve been talking about that quote from Seneca for so long. He explains what lucky really means.

He explains that… “lucky is what happens when preparation meets opportunity.”

You get lucky when you get prepared and you actually do things that are smart and now an opportunity presents itself. That’s what it’s all about.

Okay, so if you have a shop, a physical shop, you have things to sell. Whether you have T-shirts, whether you have products in so many museum or you have some kind of cool gift shop, no matter what it is that you have, you sell clothes, you sell jewelry, you sell music, whatever it is, it’s time for you to set up a website.

You might be asking yourself, what are you talking about? I’ve never in my life thought about building a website. That’s only the people in India build those websites and I don’t have money for that. It’s going to cost me $10,000 and no, absolutely not. There is a platform that I highly recommend. I’m not going to get too deep into that right now, but I’ll tell you guys so I can give you some direction in regards to what to do if you’re looking to go down this path.

So let’s see. If you want to write this down, let me put this in bigger letters. It’s called Shopify. Shopify. Okay. Shopify right now, S-H-O-P-I-F-Y, it’s a platform in which you can create your eCommerce. They used to give you 14 days trial. Again, I am not affiliated with them and I am not connected with them in any way, shape or form. I’m telling you about a tool that you can use to build a website.

In a few days, a day or two, if you put the attention on it, you go to shopify.com, because of the COVID-19 pandemic, they’re giving people a 90-day trial, I believe instead of 14 days, they’re giving you a 90-day trial so you don’t have to pay a penny to build your own website.

Let me repeat this. You do not have to pay a single penny to build your own website. Once 90 days pass, don’t take me up for it. You’ve just got to look into it yourself. It might be 60 days. If it’s 60 or 90 days, once the time passes of the free trial, I believe it’s about a $30-a-month membership. You can put your images on your products there, you can put titles, descriptions, you can just launch it. And now all you’ve got to do is to learn about social media and social media advertising, content creation and distribution of that content. And that’s what we’re going to talk about today in more details. And then I want to have you guys ask me questions.

What a great opportunity!

Instead of binge watching on house of cards or Game of Thrones or Homeland or whatever it is that you guys are into, why not learn about these platforms? Why not learn how to go online so you don’t have to depend of the old traditional world that was still, regardless, was still dying, was still struggling. There were businesses shutting down and closing down because they were not getting enough attention in their retail shops.

Okay, so let’s talk about this today – What is my plan of action? And I want to call this my battle plan. What is my battle plan to succeed and get through this very difficult world because you got change things. That’s the guarantee. If you don’t change your operating basis, if you don’t change how you’re advertising, let’s say that you here on this call, which I know there’s a lot of you guys at this point… Rain, if you can give me an update also on how many people we have on both places, that will be great because I can not see it here.

But let’s say that for example, you already are an advertiser. I have a marketing agency. We spend million dollars on advertising every single month. I handle accounts that are big and accounts that are small. If you do not adjust your marketing strategies, you will feel the pain. Right now, marketing cannot be about selling and offering your products or services. And we’ve got to adjust that.

• What is the plan?
• What do we do?
• How do we win?

I. Communicate & Omnipresent

Okay, great. Number one, point number one, communicate. Omnipresence. Communicate. Omnipresence.

What do I mean by that? Well, this is what I’m trying to do myself. I’m trying to walk the talk every single day.

We have a lot of platforms that are, let’s go ahead and name them out for a second.

What platforms are out there that I don’t have to pay a single penny to be able to utilize? And that’s what it’s all about. Okay. So we have:

• Facebook
• Instagram
• Instagram TV
• Pinterest
• LinkedIn
• Twitter
• Tiktok
• SnapChat
• Messenger
• WhatsApp
• YouTube
• Podcast

Facebook, Instagram, Instagram TV, Pinterest. We have LinkedIn, Twitter. Hey, we have platforms that are growing.

I’m working on Tiktok right now myself almost every day because my daughter, she’s 11, she’s a Tiktok fan. She absolutely loves the platform. It has a lot of attention. There’s a growing demographic in the platform and it’s fun. It’s very fun.

You will see a different aspect, a very different aspect of who I am in that platform than everywhere else. And Tiktok is very family oriented. It’s my life before and after work, it’s my life as a marketer, father of three kids and a beautiful wife. It’s me more behind the scenes and that’s what I’m doing on Tiktok.

And we have things like SnapChat. I never got into it. I should have. I never did. I refused to. And then we got a lot of other messaging apps. We got Messenger, we got WhatsApp. There’s not that many guys.

I’m missing probably a few here, right? Obviously a major one, major, major one that I’m missing here. Okay. YouTube. So I’ll tell you what I’m doing on everyone, okay? Because this is about being omnipresent.

When I say omnipresent,

I need you guys to double down.

This is not a time for you to slow down on your communication. This time is a time for you to increase your communication and be more real and more open.

If you look at my points over here when it comes to my sequence, number one is communicate and omnipresent.

But number two, it’s connected to that. It says, don’t ignore reality. Don’t pretend like things are fantastic.

Don’t start communicating things that are really not real to people because we’re all like either quarantine or we’re all like in our homes. We are all with canceled activities and events. Some of us are not able to work, et cetera. So this is around the world. And because of that…

you have to be real.

When you talk to people, make sure that you’re communicating from a point of reality to them because if you don’t communicate like that, you’re going to start losing attention especially because it’s not like people are thinking about this 50% of the time. COVID-19 has invaded us so much way more than our bodies – mentally.

We have been mentally completely penetrated by this virus

Physically, most of us have never even been touched by this. Mentally, we are all disturbed by it. Stock market crashing, all kinds of rules, segregation of people that are dying that are in the news, the media feeding us data left and right and we are like, it’s all doom and gloom, bad news. Stock market going from 29,000 to like 18,000 in a matter of weeks. What the heck is going on? Is the world going down to zero?

No it’s not!

But the media is out there trying to make us seem like it is going down to zero.

So if you guys think about it, it’s more of a mental manifestation than a physical one. Even though we have a lot of people that are infected, 400,000 out of 7 billion people were confirmed, well, this thing is actually growing, right? But mentally that’s where the real damages have come in.

The economy has collapsed because of the mental effects of what the COVID-19 has had for us.

You’ve got to talk to people’s reality

Don’t start talking about things that don’t really include that message in between them.

I’m telling you myself, I’m talking about from my own experience. I myself, I am working on adjusting my own message. Because for example, if you go to my social media, which I am omnipresent, and you’ve actually seen a video of mine on Facebook in which I am on a seminar and I’m delivering a presentation.

Well, is that real to people?

No, that makes me look like I am not a real human being that I’m operating on a different planet, not infected by this horrible situation. Well, that is not real. So I’m adjusting that because I want to make sure that I am real.

Not only that, my email marketing, I’ve got to make that real. My social media, I’ve got to make it real. My messaging, it has to revolve all around that. And you’ve got to think about from your business, what can you do so you can actually provide value and educate people based on what you have on your business and your service.

I’ll talk to you guys more about that in a second. Let me see what’s happening on this side.

Okay, good. So guys, remember if you guys are on Facebook, help me spread the word. I’m going to take a little pause right here. I’m very passionate about this. If you guys agree, just hit that share button and help me reach more people because we need right now a lot more inspiration and we need a lot more people that are out there trying to make the world a better place in the middle of all this collapse around us.

Otherwise it’s going to continue going down the hill and we can stop that ourselves. We have control over that. So if you can help me spread the word, hit that share button if you’re on Facebook and help me spread the word and help me find more people that I can help.

WHAT I AM DOING ON THE DIFFERENT PLATFORMS

FACEBOOK

Instagram

On Instagram, I’m working on doing two to three a day. On Instagram TV, I’m working on one full video per day.

On Pinterest, I’m not doing anything because it’s not my market. But if you have an eCommerce yourself, if you’re servicing women, Pinterest is a gold mine right there that you want to use to be able to capture attention and provide value.

On LinkedIn, I’m working on doing two to three posts a day.

On Twitter, I believe we do one a day.

On TikTok, I’m trying to do one a day.

Different on SnapChat. I’m not into SnapChat, my kids are.

On Messenger, we do a lot of Messenger. If you guys want to subscribe to my Messenger channel, it’s very simple. You absolutely can. I provide a lot of value in it.

I have an existing offer for those of you guys that are here right now and maybe you don’t know who I am. Right? Can you guys comment below and let me know if you guys, anybody that’s here, if it’s the first time that you ever see this crazy dude talking in front of a whiteboard. Let me know. I’m super, super curious about that.

So if you are actually on my Messenger channel, you’re going to get a lot of education in it.

Okay. So I’ve got Dennis “First time hearing you.” Okay, good Dennis. Welcome to the audience. I appreciate you guys. I always get super excited about new people coming in and being introduced to my personal message and my personal brand to help you guys out.

I’m a social media marketer. That’s what I do. I help people understand these platforms.

I help them get educated and understand how to use advertising on these platforms and also strategies on these platforms to be able to capture more attention. That is a long story short of who I am.

But if you guys want to get signed up, I have a course called the Facebook Masters, which I have promoted for the last two years and it has sold millions of dollars and people paid $1997 for it. I’m giving it away for free during COVID-19 in this whole pandemic that we’re all going through.

I am literally OPENING UP my closed doors and I am tightening my entire team just to GIVE IT TO YOU.

So this is a product that I used to sell just until last week and now I’m giving it to you. Again, $1997 course, not a made up value. An actual value that I have given to the world and that has educated thousands of entrepreneurs on the subject of social media advertising and strategies in this platform.

So if you guys want to sign up, somebody should put the link on the actual Facebook live. One of you guys, my staff, that should be here, manuelsuarez.com/expansion. And you guys can go and sign up and we’ll talk about that some more later on.

So on Messenger, I’m doing a lot. On my course, there is a whole module called Facebook Messenger Marketing. And on that module I teach about a platform called ManyChat and I’ll give you all the details on how to use that platform to be able to get more attention and to get subscribers and generate leads.

That module is a beast of a module. About 12 hours of content and takes you step-by-step on 20 lessons on how to build your own following on Messenger. It’s a great opportunity for you to provide value on this platform here.

WhatsApp, well WhatsApp is opening up the platform slowly but surely and they’re going to allow you to generate leads. But it’s a great platform to communicate and to engage.

On YouTube, I am trying to do, and I’m getting close to it, Phoenix, are we getting close to it? One a day. We’re getting close to one video a day on the platform. So if you guys want to check out that YouTube channel, it has a lot of value and I’m obsessed about giving you guys value.

I believe in the long term strategy of providing value to the world. If you guys want to check it out, you go to Manuel Suarez on YouTube. You should find my channel there and check out the content we’re putting out for you guys there.

So omnipresent. (That’s John’s thumb right there.)

Omnipresent is actually

being everywhere at the same time, in as many places as possible.

So you’ve got to work on this. Now, if you want to know what we try to do with omnipresent, you can look at the accounts that I manage.

You can look at my account, you can look at Dr. Eric Berg, you can look at my dad Frank Suarez on a channel called MetabolismoTV if you speak Spanish. You can look at all the people that we manage and this is what we try to do across all these accounts.

Be in as many places as possible, as many times as possible.

People ask me, how much is too much?

Am I doing too much? Am I doing too little? No.

REMEMBER, these platforms are FREE.

You don’t have to pay a single penny.

So you don’t have to have an excuse of, “I wish I could do advertising on social media, but I don’t really have money for it.”

Guys, they are free. You can create accounts for free. You can communicate to the world for free. Creating Facebook pages, creating YouTube channels, Instagram followings, et cetera, it’s all for free if you provide value.

So you’ve got to figure out what is it that you can do in this COVID-19 era that you can do to create some value across your brand, across your business and yourself. Because guess what’s going to happen to guys. Some people are going to benefit from this dramatically. Some people at the end of the COVID-19 pandemic, which there will be an end, I’ll repeat, there will be an end to this.

I don’t know if it’s going to be in two weeks or if it’s going to be in six months, but there will be an end to this moment and we’re going to start going uptrend again just like we did for the 2007 real estate explosion, right?

We had a moment, we had a year, things went downtrend, and then we exploded consecutively for a long time.

Actually for about 12 years. We had a 12-year expansion. So what a better opportunity than now to be able to capitalize on this online world and learn it so you can get ready to ride the wave once we are there.

So, communicate omnipresence…

Don’t ignore reality…

Talk to them based on what’s happening today like right now…

Look at my reality, right? What did I do? I sent you guys an invitation to come do a webinar. About what?

Am I going to send you an invitation about, “Hey, come learn how to make $1 million in a month”? Of course not. You’re not thinking about that.

First of all, you’re not going to believe that. So why am I going to promote that? Instead of that, what is my invitation? Well, how to market in the COVID-19 world. Now that’s real.

Some of you guys have businesses, you have Amazon brands, you have e-commerce, you need leads, you need to service people, you need to be able to somehow pay your bills, you have a standard of living, you have a mortgage to pay, you have kids to help and survive, we all have to continue.

Facebook has to actually lower the quality of the videos because there are so many people streaming. The same thing with YouTube. The same thing with Netflix, Amazon Prime. These corporations are trying to lower the quality of streaming because they’re being overloaded because there are so many people increasing the use of their particular platforms.

It’s happening. I saw some numbers right now on Facebook that doubled or tripled the amount of TIME SPENT on the devices. So you have people there, you have an opportunity right now to capture more audiences than you ever had before…

but you’ve got to have the right strategy

because if you don’t change anything and you sell, sell, sell, sell, sell,

you’re going to lose people left and right

Okay, so let me see. I’ve got a bunch of things coming in here.

So Michelle says, Hello, Manuel. It’s special to see you.” Thank you Michelle.

Catherine says, “Thank you. Very cool. Can’t wait to start.”

Kaley Percy Alonza says, “I know who you are, but I’ve not been to any of your lectures.” Great to have you here, Kaley.

Angelica says, “I watched a presentation of yours in person before.” That’s great. Great to have you here.

Gabriela says, “Yes, we need to be real and not ignore what is happening. Love this guy.” Thank you, Gabriella. That’s the name of my wife. Her name is Gabriella, too.

Michael says, “You heard of COVID-15.” What is that? “It represents that the weight we will be gaining.” I actually don’t know about COVID-15. Michael, you’ve got to brief me on that one. Let’s see what else I got here.

Olivia says, “A lot of content per day. How do you make…” Hold on, I’m getting a lot of comments here. “How do you make sure it’s also quality content and useful?” Olivia, right now the focus should be quantity over quality.

Right now you’ve got to be more focused on increasing the quantity of communication and the quality will improve on its own. So it’s about being real. What I would tell you right now, the most important element is not high production, super edited. It’s more like raw, unfiltered stuff. Like right now, I got my whiteboard here. But it’s just because this is what I have in my office. But can you move the camera around so they can see I don’t have any production. Can you change a little bit?

You guys can see here, right? This is my setup right here because this is where I’m at on the actual office. But I am more interested right now on actual raw, unfiltered content. Okay? You’ve got to be yourself and you’ve got to be raw.

And if you communicate like that to people, they’re going to get to understand you more and they’re going to get to consider you more real than anybody else out there.

So it’s not about quality right now

It’s about quantity of content

doing as much as possible Facebook lives, Instagram, articles, videos, podcasts. You want to take images, take pictures, communicate, talk, talk, talk to the world, be a stabilizing influence, be omnipresent, talk with reality, be stabilizing for them. And if you do that, you’re going to eventually have a lot of success with these people.

It means that you’re not selling them anything. Let me tell you one thing that is important for you guys to know. Tell me, comment below if you guys are business owners. Let me know if you guys own a business. What is your situation right now? And tell me if you are looking for ways to actually be able to market your business better because I’ll tell you some tips about this that are important.

Okay, so let’s see. Andres says,

“Anchor is the real sh*** for beginners. I love it.”

You got it Andres. That’s right.

Nathaniel says,

“I’m on the scholarship of the Facebook Masters and I’m fascinated. I love the format and value and easy to follow information. I’m so lucky for seeing that email with the invitation. Thank you Manuel.”

Great Nathaniel, great to see that. Okay, great. Ken says,

“I’m trying to launch a local digital media consulting agency.”

I think that’s a really smart move right now. Ken, I think I mentioned that in the last few days. Right now, like Forbes explained on their article last week, digital marketing has become the new gold right now. You’ve got to know how to do it and then you will succeed.

Okay, so providing value.

What does that mean?

Well, you’re grabbing your information, whatever your products and services are all about, and you’re getting them in the world and you’re letting these people have your information because your information, even though you take it for granted because it’s yours and you’ve been talking about it maybe your whole life, maybe in the last 10 years you feel is normal, most people out there don’t have that information.

So your job in this particular COVID-19 era is to figure out how to spread the word with your particular people and let them know how you can help them with your information.

Think About What You Can Do

If you’re a tax accountant, hey, why don’t you talk about the changes and how the law has changed now and you don’t have to submit your taxes by April 15th.

If you are for example a beauty expert, well, why don’t you talk to them about being healthy in this particular very difficult time zone and educate them on how to wash their faces to be naturally organic.

If you are a makeup artist, what a perfect time for you to educate people on how to look beautiful with makeup so they can practice at home? Because right now, they need to actually be at home, but they could learn and they probably have a lot of makeup for them to practice. And if not, guess what? They can buy stuff from Amazon.

If you are a designer, talk to them about designing.

No matter what it is

!f you’re a real estate agent, talk to them about real estate and talk to them about what the opportunity of real estate is now presented to the world. Because let me tell you one thing. You’re going to have to put your money somewhere. So if you’re a real estate agent, you know that the money might go in the direction of real estate. Why? We’re not going through the 2008 economic real estate crash. We’re going through a 2020 COVID-19 economic collapse. Real estate seems to be at a safe spot. So I can see a lot of money still going in the direction of real estate. If I was the real estate agent or real estate expert or some kind of property manager or whatever, I will talk about that subject and I will talk about that a lot.

So you’ve got to think about what can you do, what can you talk about that you do it consistently because you want to start planting your roots and planting your flag in this very, very unique era in which you can talk to the world and get a lot of attention and then get ready to have audiences.

V. Build Audiences

And here’s why you want to BUILD AUDIENCES.

This is the purpose of doing one, two, three and four. If you do this, you’re going to be able to build audiences. What do I mean? For those of you guys that are rookies, go ahead and comment below and tell me if you guys are absolute rookies. Tell me. I would love to see that.

If any of you guys are absolute rookies, comment below. It’s like, Manuel, I have no idea what you’re talking about. Regardless of that, I’ll tell you. In social media, in Facebook, in Instagram, in Instagram TV, in Messenger. These platforms, there is something that I like to call…

digital footprints

These footprints are basically evidence that you leave behind as a user in regards to your activities. If you watch a video, me as a marketer, if you watch my video, if you’re here on Facebook live right now, I know that you are here. I actually had that data. You know for how long? For a full 365 days.

For 365 days, I am able to communicate to you again because you were watching this video. That is a digital footprint.

If you visit my website, I know that. If you send me a message, I know that. If you comment on my post, I know that. If you engage, I know that. No matter what you did, I know that.

Believe it or not, it sounds scary, right? But this is the actual caveat of using these platforms. You are abiding by their rules. What do you think Facebook is? A nonprofit? Heck, no. Facebook is a public corporation and …

Their number one asset is not the marketer.

It’s you the audience, the person.

Because the person which is the user is what allows Facebook to come back to me, the marketer and say, hey, let me tell you something. I got 3.4 billion people active in my platforms. How about that? Right. And because of that I’m going to actually allow you to advertise on them but I’m going to have to charge you a bunch of money because I have a big audience in it more than anybody else out there.

And that is how Facebook operates.

• They accumulate your data and that’s part of the agreement.
• They see your activity and they share that activity with us marketers.

So I’m able to utilize it. So on Facebook for example, I can actually target people that have:

• Visited my website
• That have watched my videos
• That have send me messages
• That have confirmed attendance to my events
• That have shown an interest to go into my events
• That have engaged with my Instagram profile
• That have watched my Instagram TV videos

All of that could be retargeted on social media. You’ll learn that inside my program.

Again, I’m not selling you anything. I’m in the middle of a humanitarian campaign to help businesses thrive and I don’t need a penny. I actually don’t want you to buy anything from me. I’m being literal. If any of my staff call you with an offer, you need to say no. They won’t call you first of all, but I’m not trying to generate income from you at this one.

If you want to sign up to the actual Facebook Masters Course, which people have paid thousands of dollars for, all you’ve got to do is go to manuelsuarez.com/expansion and the link should be in the comments somewhere on this Facebook live, manuelsuarez.com/expansion.

It’s a $2000 course. In module six for example, which is all about audiences, you’re going to learn how to create these audiences and how to build audiences that you can continue communicating, too. So you can do this and now you can build audiences.

So what happens once you do that?

Well, if you look at the path that I’ve taken over the last several years, my agency has grown like crazy. My brand, I’m talking about a brand called NaturalSlim, it’s a Latin American brand. We sell millions of dollars a month and we do really well. And we have nine countries that we service. And we’ve grown through getting my dad in front of the world and talking to the world. He has a channel called MetabolismoTV, in YouTube, and Facebook, and Instagram. And we communicate and we give value.

And we don’t sell anything.

All we do is we provide value.

That’s all we do. We educate, we nurture, we provide value, we give information that is going to help these people improve a particular aspect of their lives. And when I do that, something magical happens. I build audiences and these audiences, I sell them things. I do sell them things.

Okay, so now you’ve got it. Points one, two, five. Let me take a quick pause right here. Station Identification. If you guys are new here, if you are finding me for the first time, I want to thank you for being here.

I’m on a mission right now to help you and any of your businesses thrive in this social media environment in this online world, in the middle of the COVID-19 pandemic. I want to help you expand in this very difficult world that we’re living through right now because I believe that businesses make the world go round and if we don’t save them, we’re going to be in a lot more trouble than we are at right now. All right?

So because of that, I believe that any of you guys that take action and any of you guys that put yourself in front of training and all these processes, you’re going to be able to stand and continue to survive and keep your quality of life. And despite the incredible pandemic the world is going through unprecedented, we’re going to stay alive and keep our business afloat.

So any of you guys that are here watching this Facebook live with me watching this webinar,

thank you for being here!

If you’re on Facebook, please go ahead and press that button and hit share and help me find more people that I can service. I am a servant of you at this point. I’m not selling you anything. I’m not offering, I don’t have an upsell. I don’t have a onetime offer. I don’t have anything.

I am a servant. I am here to provide value and to educate you guys throughout the next couple of months. So share. Help me spread the word.

So we already went through the steps one through five. If you guys missed that and you guys are late to the show and you just joined the Facebook live you can go back as soon as we’re done and there’s gonna be a replay of this particular webinar.

And then you guys can go back and rewatch and hopefully get a ton more value, get a lot of notes and just get into action, massive, massive action. Not a time to sit down and binge watch. It absolutely is not a time for that.

Okay, so number six. Number six. Okay, so after you become omnipresent and you know how to talk to this world on social media, after you talk to them with reality, you become a stabilizing influence, you provide value, you build audiences now and you have all these audiences, well guess what? You’ve got to become a marketing expert. You need to become a marketing expert.

If you have any business aspirations, either you or somebody close to you must become a marketing expert because becoming a marketing expert will

guarantee your ability to get your offers

In front of who? These audiences.

What is the purpose of building audiences if you don’t have anything to sell them, right? If you don’t have anything to actually get them to convert.

When you build audiences, the purpose to build audiences is actually so you can service these people and able to service them with products and offers and things that you can do servicewise. All right? But you can only do that if you become a marketing expert.

How do you become a marketing expert?

I’m going to be straight up. All right? You have to grab one person that has been there and that has done that and you’ve got to consume their training. You’ve got to believe that there’s correct information out there about how to use these platforms and you’ve got to put yourself out there, all right?

How do you do that?

Well, two months ago, actually, a week ago, if you wanted to be a professional Facebook advertiser and learn from my process that I have implemented successfully to generate over $200 million of revenue over the last six years alone at this point. And if you want to learn that, you would have had to pay $1997, all right?

Today, because of the pandemic

I am allowing people to get in for free and I am not selling you anything.

In order for you to sign up to this process, you’ve got to go to manuelsuarez.com/expansion and sign up. In order for you to be a part of my Facebook Masters program. It is not absolutely free. It’s not absolutely free.

Let me tell you what I require from you and it’s very simple. If you’re not willing to give me these three things, then don’t sign up. If you are willing, please go ahead and sign up and go through the process.

This is what I require from you, for any of you guys that have not yet signed up and you’re interested in finding out what is the requirement for you to be able to join my $2000 program for free. Okay, good. Let me just erase this so we have a little more space.

       1. DO A TESTIMONIAL VIDEO

Okay, so number one, you’ve got to be willing to give me a testimonial video. Testimonial video. I don’t need it right now. I need you to get through the course, start moving through the course and at some point I’m going to be asking you for it. And if you don’t give it to me, your access will be revoked to a $2,000 course.

Again, if you guys want to know what I’m talking about, check this out. Go to manuelsuareztraining.com. I don’t want to write that right now because I don’t want to waste your time. Go to manuelsuareztraining.com and try to find out. If you say join the course, how much is it going to cost you to sign up? So you guys see that this is the public course and at the bottom of that page you can see a lot of testimonials of people that have joined this course over the years. A lot of them. manuelsuareztraining.com.

I bet you that I have students here live with me. They can tell you a little bit of feedback about what this course is and what it meant for them. Number one, you’re going to have to give me a testimonial of what you accomplished throughout the course.

       2. STAY ACTIVE

Number two, and this is very important, I only want doers. I don’t want people that are not willing to put in the work.

If all you want to do is binge watch and get up to date with Walking Dead or get up to date with House of Cards or up to date with Game of Thrones or whatever, then don’t sign up because I’m going to be monitoring this.

My team once a week is going to be cleaning up the program. Anybody that has not signed in will get a warning, will get a second warning.

If they still do not subscribe, we’re going to get them off the program and there is no going back. There is no returning. You’re going to have to stay active. That is an absolute mandatory requirement.

If you don’t want to have this restriction, you would have had to have a $2,000 payment like a lot of people did, thousands of them and then at that point I don’t force you to move through the course. I don’t remove the access, but in this free one I’m going to require that you actually stay active.

A little note right here, side note, April 30th is the last day to sign up for the course. April 30th. I’m giving people a little bit over a month from the time of this particular Facebook live. Yes, correct. A month and five days.

       3. SHARE

One final thing. I need you to help me help people. I need you to help me help people. You’ve got to spread the word. Once you sign up, if you go to manuelsuarez.com/expansion which I put it here again, if you go to this link right here and you go to manuelsuarez.com/expansion, you sign up, you put your information. It’s going to be your email, your phone number, your country, and you’re in. You’re going to go to a thank you page.