Podcast Description

Hey! So it’s 2019! And I want you to get ready to kick it into high gear. This podcast was FIRE.

I gave you a series of tips that if you apply, your social made game will go next level. Links mentioned on the podcast.

Free mini-courses on messenger:

manuelsuarez.com/minicourse;

Free mini-courses on the website:

manuelsuarez.com/minicourses

Podcast File

How To Penetrate Social Media in 2019

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Podcast Transcription

All right. Welcome to the Facebook Marketing Ninja Podcast. 2019 is upon us now, it’s here. I’m sorry first of all because I haven’t been here in several weeks. There have been a few podcasts that had been uploaded like I did, the seminar I delivered a few months ago on Market Edge, and, I did other motivational things, et cetera that might help you, maybe didn’t help you, it depends on the viewpoint where you are at. But, I am here now and I want to make sure that I start off with a super mega bang in 2019.

As you guys know that you’re listening to this podcast, my podcast, the Marketing Ninja Podcast is my favorite platform to deliver content. I have been doing that for about a year and a half now. I have gotten tens of thousands of people listening to my podcast and it keeps on growing more and more so I’m going to keep on providing value in it. Today, I have a great one for you and we’re going to keep on building from this one because, in 2019, I expect us to have the greatest marketing era in front of us and we are going to keep on expanding from it nonstop. So, in the end, what I want to make sure is that you guys get a lot of value, that you grab some of this value, and that you are able to expand your business with this value. Because when you know what you’re actually doing you can take advantage of the incredible opportunities that are being handed over to us. That’s a thing. So, what is the subject of today? Well, we’re going to be talking about how to penetrate social media in 2019. It’s exactly the things that I’ve been thinking about for the last couple of days that you need to focus on for this 2019 environment so your business can expand. It doesn’t matter if it is a business online only, if it’s only on Amazon, if it’s only a lead generation business, a service, a brick and mortar business. Whatever it is, if you are looking for more traffic and more attention, this exact thing that I’m going to be talking about today, these tips that I’m going to be talking about today are the key for you to be able to take your business to the next level.

Now, I am not talking out of some dream. I am talking based on practical observation of data. If this is the first time your seeing my videos, if this is the first time that you have an encounter with my content whether it is in the podcast that I’m recording right now or on Facebook or on Instagram or wherever, I have a marketing agency with over 55 staff and we spend about $600,000 a month on Facebook advertising, and we know what’s working and what’s not working. So, this is all based on data that we are observing.

The students that followed me in the social media world, the students that followed me on my program are getting the exact systems and strategies that are working today that they can implement into their business. So, yes, I am going all out, I am opening up my books, I’m going to show you exactly what works and what doesn’t work based on what I am observing. A couple of things to mention, if you don’t know the accounts that I handle, I handle accounts that are social media superstars like my own father, Frank Suarez. He has over a million subscribers on YouTube, a million followers on Facebook, and he’s a super rock star, 69 years old turning this month.

I am the one that handles the channels for Dr. Eric Berg, a social media superstar with over 2 million YouTube subscribers, over half a million people on Facebook, and hundreds of thousands of Instagram, too. And, in reality, I’m the one that drives their social media strategies and I’m the one in charge of my agency of continuing to explode their channels. So, trust me, I have a lot of data. Over the last few years, I’ve invested over $10 million on Facebook advertising. So, pay attention because wherever you are on your business, whether you’re beginning in the social media world or you are ready to take it to the next level, this is going to help you get there because what I am seeing, I am going to give it to you. You need to go in there, implement it and see results for yourself.

I want to talk about what are the things that I think that all of you need to be focused on the social media 2019 environment because it has changed quite a bit in the last few years. But, what was working in 2018, in 2019 it’s going to work even better and we are already seeing it. I have some brands that I handle which don’t have a face. Meaning that they don’t have a Dr. Berg, they don’t have a Frank Suarez, they don’t have a Manuel Suarez. They are simply brands, faceless brands. These brands, I’ve been able to incorporate systems in social media to explode their e-commerce channels and generate a minimum of $1 invested, $3 in sales, what they call a 3R ROI or 300 return on investment. It depends on the way on the number that you used. But overall, there’s a system that we are incorporating to be able to use social media to generate massive ROI across the channels on social media.

So, these are the tips that are working today so pay attention, okay? And then, we can actually explore each one individually. But, the one thing that I want you guys to understand is that the combination of these elements, if you go heavy on them, it’s going to pay yourself off big time. Social media is no longer a part-time job. Social media is no longer something that you do in your spare time. Social media advertising requires its own department. And if you’re not doing that already in your organization, you are leaving an enormous amount of money on the table because social media is another word for the current state of communications of this planet. Meaning that we are using it to communicate to everybody else out there, we are using it to find out what we like and what we don’t like, what brands we want to engage with and what brands we don’t want to engage with. We are using it to connect with the world. We no longer go to newspapers, television, radio, magazines, we don’t go anywhere else except social media.

Sure! Still, people are looking at google.com to find out answers about different things, but even that has actually gone down. Right now, if somebody wants to go to the dentist, they actually search for recommendations on Facebook. If they want to find out a chiropractor, if they want to find out a designer, if they want to find out about a party, they don’t go to Google anymore as much as they used to. They find out through social media and through their friends. So, there has been a massive shift in the way that we, human beings, communicate with everybody else out there. And, our job as brands, which I’m hoping that all of you guys have your own brands, our job is to put ourselves in front of these people where they are at. And where are they? They are in the social media world.

So, what do we do? I’m going to start going over these particular bullet points that I have here on the wall. One of the things that I want you guys to know is that social media also has changed dramatically over the last few years. Maybe 5 years ago, social media was a highly, highly audio content – people would listen to content all the time. They will open up on their desktops and consume audio content that will actually on their phones listen to a lot of the things that were happening on Facebook or on Instagram. Today, not so much. Today, social media requires visual content. If you are not creating content in a visual fashion, you’re also leaving a lot of money on the table because remember, people are consuming Facebook, they’re consuming Instagram while they are living throughout their day. So, if they’re in the bathroom, I’m sorry to say, they are consuming it silently. If they are in bed with their spouses, they are consuming it silently because they don’t want their spouses to get upset. Trust me, I’m one of them. My own wife can’t stand it if I’m playing out loud, very loudly, marketers speaking very loud. She cannot handle that. So, it’s important to understand that as a social media advertiser, you have to produce visual content that actually you make for sound off and you delight with sound on.

What does that mean? That means that in the social media game when you are creating content yourself or you are hiring people under you to create content,  you have to make sure that content could be completely duplicated, understood 100% of it without somebody playing the audio. If they actually happen to click on it to listen to it, then, in that case, you better have good quality sound. Because if they don’t have good quality sound, you’re also going to lose them. But, the most important thing is visual content. How do you do this exactly? Well, go ahead and check it out yourself, go lookout what companies that are doing it correctly out there, what are they doing? Some of these companies out there are doing visual content which could be a face, it could be an individual person, but they do text at the top and they do text at the bottom, and they do closed captions around the video.

How do you get all those stuff done? Guys, let me introduce you to a very powerful website that can tell you basically everything that you want to know. That’s google.com. If you search on google.com how to create visual content, you’re going to be exposed to different software. I use one of them that for me is a game changer. I am not affiliated with it but I have been using it with my team for a few years and it’s not as advanced as other ones as adobe after effects or Photoshop or other ones but it’s good enough to create the visual content that you need to make and it’s very simple because it has its own canvases that you can just draw on and create visual content that can be consumed very easily. That software is called Camtasia. If you want to find out about it you can search on the website for it. It’s not expensive. You can keep on using it over and over again. That’s something that you can use to create visual content. You can also use it to create visual infographics, images, articles that are interactive. There are lots of things that you can do with Camtasia to create visual content that can easily be consumed for platforms like Facebook and Instagram overall.

So, that is something really important. In 2019, your efforts as a marketer, as a business, as a brand overall have to be directed towards content that could be consumed without audio overall. If you’re not doing this, if all you do is Facebook live and you expect people to actually buy your products and go to your website and expand and build a multi-million dollar empire, it’s not going to happen. You’re going to have to produce visual content overall.

One thing that I’m observing also, guys, a very important thing to pay attention – shorter videos. Facebook wants you to do that, customers want you to do that, potential prospects want you to do that. Don’t be producing 8, 6, 10, 40-minute long videos. Make sure that you get your message to the point and fast because in reality you only have a short time to capture people’s attention. The reason for that, that I want you guys to understand is there is so much content out there being produced every single day because we all now have devices. Everybody has a cell phone, everybody has a content machine on their pockets. Because of that, there’s an abundance of content being generated and we are competing with too many people now.

Let me give you something contradictory to that. It’s still very early in the game because all of the big brands like Coca-cola, Pepsi, GNC, all these guys, they’re not really pouring all their money in yet as they should be. So, it’s still really early on the game and it’s still affordable to do advertising on Instagram and Facebook, very affordable. But, I want you guys to keep in mind that overall, you’re going to have to create shorter videos because if not, you’re going to lose people along the way. And if you lose them, you’re not getting them back. You have one first impression with these people. It’s like you’re interested in this girl and she has never met you. On the first attempt you basically totally failed. It’s an epic fail. You are going to say something nice and then you end up saying something stupid. You tell her that she looks hot and then she’s like this professional looking girl that she’s like she doesn’t like those terms. That first impression ruins it for you forever. There’s no way to recover from that. The same thing you have to approach it in the same way as social media advertising. When you are trying to communicate with a brand, with an individual for a brand, you have to understand that you have one particular opportunity to get that message to create an impact to them. And that basically has to be on the first 15 seconds.

Facebook rolled out an optimization. Anybody here that has been doing Facebook ads for a while already that is familiar with Facebook Business Manager knows that when it comes to Facebook advertising, there are optimization methods. Meaning that you are optimizing your ads to accomplish a certain result. For many years we have had optimize to get 3-second views. And then we have optimize for link clicks. And then we have optimize for conversions which mean purchases or leads or things like that. Well, there’s a new optimization method that just rolled out a couple of months ago called thru play, optimize for thru play. What does that mean? It means that when you’re putting a video out there, when you’re putting one of these content pieces out there, you want Facebook to put your video ads in front of people that are likely to consume at least 15 seconds of that video or more. That’s something that you want to go for. Make sure that on your first 15 seconds, you position your brand, you tell them what you have to offer, how is your product special and then you create an impact on that first contact.

If you are running funnels, meaning that you are actually putting videos out there and then you’re retargeting, make sure that those first 15 seconds are very, very interesting and that’s where we can segway into the next section over here which is quality of content.     

There are basically 4 types of content out there and that’s it. We’re literally going to cram a lot into this particular podcast here. But, there are 4 types of content. There are images that you can do in which you should be doing every day. If you want to find out what I am doing, follow me in social media and I am walking the talk myself just to make sure that you guys don’t think that I’m out there just talking my what of and not really being a part of this whole wave myself. But, there are 4 types. There are images that you want to do about your image, about your personal brand, about your brand, about your success stories, testimonials, information about your product, all that stuff. And then, there are articles that you can write which are really valuable today still. You want to write articles and communicate into the world and have readers engage with those articles. And then, you have video content which has gotten very, very popular. Again, we want to do visual video content. And then, you have the spoken word which is what we’re doing right now through a podcast. You can do a podcast and share it in social media. That’s also another valuable way. We’re not going to talk about that today. My expertise is not to tell you that you should do a podcast. But, you should do a podcast because, in reality, it’s so hot right now. People are looking for information through audio right now because they don’t have the time to sit down and watch a video. They want to be able to listen to the brands that they’re interested in, to the services, to the products, to the knowledge that they’re interested in.  

They wanted to be able to do that consistently. So, a podcast is a huge deal. I’m an example of that. I created my podcast a year and a half ago. And now, I have hundreds of thousands of downloads. Just like that. So, I did not invest a single penny on it. I just literally invested my time in producing the audio content talking about valuable things that I was observing. And, right now, it’s a powerful source of attention like you guys that are listening to this podcast as we speak right now. So, that’s something you should really do.

So, those are the 4 types of content. You need to do one of them aggressively or you need to do all of them. I now recommend that you do all of them because 2019 is a unique era. I want you guys to keep in mind that we are the first generation to have access to this online world. Our kids were born into it. They’re just getting started. Our parents were not born into it. My dad had to build businesses without the online world. My grandfather also had to build businesses without the online world. We are the first generation. And, who knows how many thousands of them, who knows how many millions of years? We are the first generation that is able to use this thing called the internet to build these businesses. Can you let that sink in for a second? We are the first generation in this planet’s history to have the opportunity to spread the message across an entire planet with a couple of clicks of a button.

Wow! That’s a big deal. Nobody else is going to be able to say that. My 12 years old son will not be able to say that. He’s going to be able to say, “Hey, I was born into the online world.” Not us.

We remember what this world looked like without the internet. I remember at 14 years old, watching tv and playing tennis outside, doing games, playing Nintendo and doing that but not having the online world. I remember still talking and having conversations and walking and doing other things. So, I know what the world looked like without the internet. My kid has no reality on that, none of them do. So, that’s the thing that we are going through right now that I don’t want you guys to take for granted. Realize that 2019 is one full year inside this generation, inside this new generation. If you look at it, for example, Facebook itself. Facebook is about 15 years old. They are still getting to understand themselves. They don’t understand their full potential. Mark Zuckerberg came up on stage on the global summit 2 years ago and he said that they themselves believe that they haven’t evolved even 2% of their true potential. So, even the founder would tell you, “We don’t even know anything about where we are at yet or what we can accomplish or what our true potential is or what we can do or not do in this world.” They are basically just getting to understand themselves as we go along.

So, this is something that we are just stepping in. Nobody has to go out there and create their own Facebook. That’s a one in a billion shot. I’m not exaggerating. There are about 5 social media platforms in the world that are actually dominating. There are about 7.4 billion human beings. So, you’ve got a one in a billion chance of creating a social media monster yourself. Imagine that. Do you want to take those chances? That is even a smaller chance than actually winning the lotto right? That is your probability. If you want to build the next Facebook, I want you to know that you have a smaller chance of winning the process of building the next Facebook than winning $100 million of the lotto. That’s a reality. For one second, I don’t want to crush your dreams but I want to be clear on expectations, that’s all.

So, we want to do the quality of the content. That’s important because there’s so much out there that if you don’t provide quality images, videos, articles, texts, podcasts, et cetera, all those things. If you don’t provide quality of it then you lose the game, you don’t make it in the social media world because there are another million people out there that are actually providing that value. So, quality is going to be important. Now, quantity is also very important. You’ve got to do a lot of it.

Sometimes, people ask me… I’m going to talk to you guys probably a lot more than I usually do today just because I feel that I owe you because I haven’t been here for the last month and I want to get you going. So, I’m going to give you a super crammed up seminar here for this podcast. There are people that ask me sometimes. They say, “Manuel, how much content should I post? Should I do one a day? Should I do once a week?” My reply to them is exactly this every single time. “HOW BAD DO YOU WANT IT?” That’s basically what determines the whole thing because if you want to get there in the next year or two, if you want to build a multi-million dollar business using social media and you are just getting started, doing one post a day of content is not going to cut it. It’s just that you’re not going to be able to make it. If you tell me like, “I don’t have the time”, okay, fine. That’s up to you, right? But you want to understand that in reality, what it takes is to be aggressive with the content, with the quality, and with the quantity. If you do a lot of it and if you do it in high quality, and if you do it consistently, you will win in the end. It doesn’t happen overnight. It’s a lot of work, it’s a lot of dedication, it’s a lot of persistence, it’s a lot of learning… I put over here by itself if you guys noticed this, LEARN. Because in reality, if you don’t learn how these things work, then, nothing happens, right?

Guys, one thing that I just want to clarify once and for all right now, once and for all. Your product might be the greatest product on the planet, it might save worlds, it might cure cancer, it might cure skin diseases, make somebody feel beautiful that they felt they were horrible before. Whatever your product is, I’m sure that you believe it’s a good one, right? I want you guys to understand that in this world, we have discovered geniuses, artists, we have discovered very smart people. But, what we haven’t discovered is another several million artists, important, smart, super highly incredibly geniuses because they didn’t figure out how to distribute their messages out there, how to get discovered, how to get found just like we’ve had Da Vinci and just like we’ve had Beyoncé and all these people that were discovered, there’s another several million of them that were not discovered ever and their artworks are there never to be seen by anybody because they did not learn how to get their content which is quite beautiful to be seen by the masses in quantity, the quality content to be seen by the masses. So, if you have not figured out how to do Facebook advertising, how to do Instagram advertising, how to do Messenger marketing, you’ve got to stop whatever you’re doing, stop complaining about whatever situation that you have, stop complaining that you’re not growing enough, and figure out a strategy, a system for you to be able to learn every single day one thing more. And, when you go to sleep, when you go to bed, you’re going to ask yourself, “What did I learn today?” And if the answer is I don’t know, or I didn’t learn anything, then, you’ve got to stop right there, stand up, turn off Netflix or whatever there is that you have going on and go on learning something new because the knowledge is out there for you to grab it.

I am giving you knowledge every single day. I’m not the only one. I’m passionate about this and I like doing this. Trust me, I’m busy. I have an agency to run, I have 57 staff, I have big clients that require a lot of my attention, and I’m really busy. But still, I find a way to give you valuable information that you can implement for your business and see immediate results. So that’s something that I want you guys to keep in mind overall. You have to consistently learn. If you reverse engineer my success in the last 5 years, you’re going to see me… If you’re going fast forward on a time-lapse kind of video throughout the last 5 years, you’re going to see an obsessive desire to learn. I had speakers on the shower, I learn while I was sleeping. In bed, before I go to bed, I watch videos, I read books. When I was in the car, I didn’t ever play radio that was not educational. I was not listening to music anymore. I was always consistently learning. Obviously, if you are here whether it is on the Facebook live or whether it is on the podcast, listening to this podcast, you are already doing a lot of that because you are already learning and taking the time for yourself to learn. I just want you to do more of it because the reality is that it’s so magical that the more that you learn, the more that you grow.

That is an exact equation that doesn’t fail. The more you learn the more you grow. It’s as simple as that. No matter what you’re doing, you’re implementing that LEARN into your routines because if not, you’re going to fall behind. I do it myself all the time, still. Quantity of content, valuable information about your niche market. Now, there are three things that you can do on content. So now we’ve talked about the types of content, right? Videos, images, graphics, podcast. Just to recap, right? Inside that content, you can do three things that are unique and that’s it and this is important to note. You can either inspire, you can entertain, or you can educate. That is it. You can decide to do all three of them or do one of them. In my case, I try to do two of them particularly. I’m not necessarily considered an entertainer. It’s not like you’re going to have fun watching me talk or hearing me talk or seeing me do a seminar. But, you’re going to get inspired, you’re going to get to want to work more, you’re going to recognize the opportunities that are being presented to us that our ancestors never even dreamed about. So, you’re going to get inspired but you’re also going to get educated.

So, you’re going to figure out yourself how to educate, inspire, or entertain overall. Whatever it is that your content does, it has to do one of those three things. There are people that are doing funny things, there are brands that I’ve done an incredible job of entertainment. Let me give you an example. If you want to find out an e-commerce brand that has done an incredible job of branding their products, look at a Purple Mattress. These guys are incredible. If you look them up on Facebook, they have an incredible Facebook page with an incredible entertaining and enlightening videos at the same time. They do it in a fun way. They capture attention. And now, they can sell you things because they were funny, they were entertaining.

So, you’ve got to figure out what do you want to do. If you look at people like Dr. Berg, Dr. Berg right now is a powerhouse, he’s at the top of the ketogenic diet’s mountain. So, this particular individual, what he does is really focused on one thing and one thing only and so does my dad – they educate, all they do is educate all day long. Dr. Berg does two videos every single day to educate people on different subjects in regards to health, keto diet, intermittent fasting, and those subjects. My dad does one video every single day for years on the subject of metabolism, health, diabetes, et cetera. And, he has a powerful channel, they both do. From this, we feed all of our sales channels overall. My dad feeds his clinics around the world and Dr. Berg feeds his e-commerce channels around the United States overall.

So, it works to create a system of education but not everybody is an actual educator. If you’re a brand, if you don’t have a particular face, if you don’t want to be in front of the camera yourself then you have to figure out a content strategy for your brand that is around images, around articles, around information that you can put out there to answer people’s questions about your subject. Let me give you a really, really hot tip right now. If you want to actually start understanding what people want to know about your business, about your niche market, you can go to this website. It’s called answerthepublic.com and you search for your niche market right there. It’s going to give you a lot of different areas, things that people are asking questions about. These are real human beings asking questions about different areas of that particular niche market. Who, what, when, how, why. All those questions are in there and a lot of infinite variations of that.

So, what is your job as a brand? Come on! Get with the program. You have to go and answer those questions and answer them on a very consistent basis. When you do that you might be saying to yourself, “Sure, that’s cool. But, how do we sell anything? I’m not Mother Theresa. I’m not just going to work for free.” Well, you put that content out there and you start building buckets of people interested in your brand that you can sell your products to. That’s the magic of it. And, if you don’t know how to do that, make sure that you keep on learning, make sure that you eventually join my course when we launch it again, make sure that you get from my mini-courses which you can by simply going to manuelsuarez.com/minicourses and just get signed up for free courses. You’ve got to get started with the knowledge of how this whole thing works but you have to figure out how to create buckets of people that are consuming your content and that works like magic. So, a lot of it – entertain, inspire, and educate.

So, on this bullet point of things here, on these areas that I want you guys to focus on, there’s one particular one that I’ve been focused on a lot in the last few months and that is this one, trust the algorithm. I want you guys to trust Facebook, trust the system, trust Instagram. Don’t decide what you think is a good copy, what you think is a good video, what you think is an actual overall nice image. Don’t decide any of that. Let the algorithm help you find out because this algorithm, trust me, is smarter than all of us, and is faster. And, it can come up with data faster than any of us ever could dream of. So, what you do is you run things, you run campaigns, branding campaigns, traffic campaigns, objectives of selling, lead generation, and then you get Facebook to provide you with data as to which ones are working and which ones are not. And, you turn off the losers no matter how much of a conviction you had that campaign was going to succeed. You scale the winners no matter how much you were questioning the quality of that campaign, the audience in it, the ad in it. No matter what, you have to trust the algorithm. The algorithm does get better with time.

Let me tell you one hot tip about the algorithm. Once you have something working, once you have a campaign that is producing leads, that is giving you sales, that is branding your product, that is generating attention at a very low cost, do not touch it. Don’t ever touch it again. In reality, what’s going on when it comes to actual Facebook is the algorithm is like a baby. When that baby is born, that campaign gets started, it starts understanding how to walk. It starts understanding how to communicate, it starts understanding how to find things, how to touch things, how to eat little by little. Once that baby gets into a stage of being more independent, it is now rolling and it can survive more on its own and eventually becomes an adult. I want to give you that analogy in comparison with the actual algorithm because the algorithm is the same thing. In the beginning, it’s going through something called the learning phase. That learning phase is just beginning to understand itself. It’s a baby in diapers. It doesn’t have enough data yet. As you put the ad out there and you invest money in your marketing budget, that algorithm is going to get more and more data and it’s going to give you better and better results. So, once this starts producing results, do not ever touch it. If you want to create a new ad, or if you want to test out a new audience, simply check the box on the left and duplicate the ad set, duplicate the ad – do not change anything in it.

One of the major things that I have found in the last couple of years that destroy results is editing an audience, editing the copy, editing the call to action, editing an audience overall in any way, shape, or form. When you do that, you destroy the results and whatever you’ve built up to goes away completely. So, make sure, absolutely make sure that you let that algorithm do its thing. And, if you do that you will win. Trust the algorithm absolutely, okay?

So now let’s see. What are the notes we have over here? We’ll have a couple more and then we’re done. Lu, just to answer your question over here in the Facebook live, it’s called the Facebook Marketing Ninja, and you can find it on iTunes, Apple Podcasts, Spotify, and pretty much anywhere. On Android devices, you can find it on Pocket Casts, you can find it on Google Play, Google Podcast, et cetera.

Another bullet point that I have over here that I want to cover with you guys, I want you guys to also focus on your placements. Oh, Mia, that’s a great question. You can change the budget up to 10% a day and it’s going to be just fine. Not more than that. If you do more than that, it’s going to ruin it. Something for you to keep in mind. So, another thing that I want to mention is on new replacements. There’s a lot of new replacements rolling out and that’s great for us because there’s more real estate. Let me give you one example. There is a Facebook Marketplace, that is a new placement. On Facebook, if you go to your Facebook mobile app, in the middle of it there is one new section right now which is called Marketplace which is basically Facebook’s response to the actual eBay platform. That’s what they’re doing with the Marketplace. So now, you can actually promote products. The Marketplace is a great place to promote deep discounts, promotion for Amazon sellers that are trying to move inventory or who are trying to generate a ranking because, on the Marketplace, people are looking for very cheap and affordable stuff. So, you can actually run a campaign with the audience selected that it only displays on the Facebook news feed and the Marketplace. You must select also the news feed on Facebook. Otherwise, Facebook is not going to allow you to run it. Not yet, it will in the future but not yet right now. But, what you do is you edit the placements and you select Facebook and Marketplace.

The same thing is rolling out right now with other placements. For example, now you have Instagram Stories, Facebook Stories, you have Instagram Feed, you have news feed, you have audience network, you have very soon coming if not already available, you have Facebook news feed for groups. That is a huge one. If you guys haven’t noticed that, on your Facebook app there is a whole news feed right now for your post that you belong to on different Facebook groups. So, that’s something to keep in mind that right now you’re going to be able to advertise on that brand new news feed. That’s really exciting, guys. It’s literally a brand new placement that you can go after right now. If you don’t see that on your ad account yet, on your actual Business Manager, it is coming. I only have it… I have 59 ad accounts. I only have it in about 5 of them currently. So, it’s being rolled out as we speak. But, get ready for it because now, you’re going to be able to select Facebook groups as a placement to be able to put your message in front of other Facebook groups. That’s a ninja thing that’s coming up in 2019.

Messenger as a placement, that’s a whole new placement. You can do sponsored ads to your Messenger subscribers or you can do sponsored messages that are sending directly to your Messenger subscribers. And also, you can have sponsored messages that are showing up on the inbox to cold traffic. So, that is a big one to also test out. We have had a lot of success with Messenger placement in 2018. So, in 2019, we’re going to continue going heavy on the Messenger placement which basically segways into my next and final subject. Are you already doing Messenger marketing? Have you gone all over and build your own Messenger channel? If you haven’t, let me tell you one thing. You are leaving a lot on the table and that’s a reality because Messenger is the fastest growing not marketing channel. For us, it’s the fastest growing sales channel. For e-commerce brands, for personal brands like my own, like Dr. Berg’s, like my dad’s, like these people that have content, Messenger is the single most important thing to pay attention to right now. So, you’ve got to jump all over that. I am still today after a year and a half of being heavily invested in Messenger seeing incredible growth in the platform. And, what we do on the platform is basically doing a lot of branding that segways into selling because when you do branding on Messenger, it opens up the ability to be able to sell to these people because there are rules within Messenger that Facebook has imposed on the Messenger community and the users of it that you must abide by.

One of those rules is that you cannot advertise to people that have not engaged with you in the last 24 hours. That is the reality. You cannot do that. The way to can actually get that done is you have to build out great sequences, you have to build out great content, you have to put it out there consistently – messages, videos, mini-courses, education. Go and check out my Messenger channel. If you go to m.me/theninjamarketer, you’re going to be able to see that channel. And also, you can actually get started with the actual mini-courses by going to manuelsuarez.com/minicourse, singular. minicourses take you to my website, minicourse takes you to my Messenger and you can see how we do the whole Messenger thing. Just so you can get an idea, the menu, the interaction, the growth tools, the actual mini-courses, the sequences, all of it. A lot of value, not spamming value. When we do that, we always have a consistent base of people that we can sell to and these people now become our brand ambassadors. .

In Dr. Berg’s channel, to give you an example, if you go right now to Messenger, if you open your Facebook Messenger, go ahead and do it. Just because we’re going to have some fun. If you open up your Messenger channel and you go to a section called discover, just to give you an idea. This is a channel that I built by myself, by me 100%. There is a section on the bottom right depending if you have the new software called Discover, you go to Discover and now you go to Health and Fitness, Businesses, they changed the whole thing. You go to Health and Fitness, at the top right there are two things that says there on the tab. It says For You, and there’s the other one that says Businesses. If you go to Businesses and you scroll down and you look to Health and Fitness, you’re going to be able to see Dr. Eric Berg as the number 1 Health and Fitness channel on the planet. This is something that I can tell you that has a lot of value because Messenger has 1.6 billion active users. So, it’s a platform to pay attention. If you don’t pay attention to this platform, you are leaving a lot of money on the table. So, make sure that you get this done.

Eventually, if you want to know everything that I did and reverse engineer my own creation of my own Messenger channel because I have channels that have built over 1.8 million Messenger subscribers, I covered this all in my full course which is not open right now but it will in a few months, it will open up again. But, in the meantime, there’s free training. I am not affiliated with them but if you go to manychat.com, they’re going to be happy that I promote this on my podcast, they don’t give me any credit or recognize me as an affiliate at all. But, if you go to manychat.com, you’re going to be able to do a free training on it and get your integration.

What is ManyChat? ManyChat, think of it as Constant Contact, Mail Chimp, Active Campaign, Infusionsoft. ManyChat is your third party app to integrate your Messenger channel with Facebook and do advertising campaigns. That’s what it is. So, if you haven’t done that, make sure you get started because it’s 2019 and 2019 is going to be driven by opportunities. And, Messenger marketing is one of those major opportunities.

Okay, guys. We did a whole seminar here. It has been 47 minutes now. It’s insane. I hope that you guys got a lot of value from it and let’s look forward to the next podcast. I’m going to work on a system of providing you guys a ton of value so you guys can just kill it in 2019 with the opportunities that we have in front of us which trust me, there are a ton of opportunities that you should be jumping all over on them right now. So, thank you for being here. Thank you for listening. If you want to visit my blog, go check it out. We’re pumping out articles every single week, manuelsuarez.com. If you want to get access to my mini-courses, manuelsuarez.com/minicourses or minicourse for delivery on Messenger. If you want to do me a big favor and be very nice and feel you’re contributing to me helping others, make sure that you put the podcast now down, bring the window down and go and give me a review on iTunes or on Google Podcast or wherever you are. It’s very simple. It’s anywhere from 1 to 5. I’ll accept any star that you want to give me. I’ll appreciate if you give me 5. I’ll appreciate if you’ll be honest and you give me 1, it’s fine. I’m assuming that you’re not going to give me 1.

If you actually have stood for this entire 45-minute presentation audio podcast, you’re not going to give me 1 star, right? Otherwise, we might have an issue, seriously. Anyways, just kidding. Just messing with you guys. Again, I appreciate you. I don’t take you for granted. I appreciate you taking time listening to me. I know that there’s a lot of people out there talking about things, I want to be real, I want to be somebody that provides real value, not just somebody trying to get money from you and selling a dream that doesn’t exist. I go based on real data and I give you real stuff and I hope that you take it around with it and see some incredible results, all right? Thank you for being here and I’ll see you on the next podcast.