Hey, My Fellow Social Media NINJAS!
I’m happy to be back with another “Ninja Tactics” Blog article for you guys!
Ok…So today, I’m going to talk to you about something that isn’t generally taken into account as to why Facebook advertising “works” for some, “doesn’t work” for others, and the overall reality on what is going on with the people and the organizations who are failing in their Facebook ads endeavors…you know, the ones who come back and tell you, “I’ve already tried Facebook ads. Manuel says that Facebook is the actual current dominating marketing platform… and I tried it. I pressed that BOOST button and I didn’t see any result.”
Well… The reality is that Facebook ads is a platform to build relationships. It’s NOT a platform to just immediately begin selling stuff. It ISN’T a platform to generate ROI (Return On Investment). It’s a platform that you can WISELY utilize, in which you can put yourself and your brand in front of people… over and over…and over again. (Remember, repetition causes recognition.) You can use graphic images, you can do a video, you do an article, you do a Facebook live, you do Instagram stories, also do Facebook stories, you do some advertising here and there and you put some money behind it, using (IDEALLY) the Facebook Business Manager, so that you can actually really experience and be able to attest to the TRUE POWER of Facebook and what it really is. Without it, you only really accomplish about 5% of what you can actually accomplish if you were to actually learn and utilize the Facebook Business Manager, and make it a part of your team, the team that works towards ultimately making your dream work.
So on Facebook, there is a thing called the “customer journey”, and I have written several pieces of content about this. I have a lot of documentation on this as well, and I talk about it a lot in my courses. Essentially, You have to build relationships and put people through this “customer journey”. This journey is composed of several levels. On the very first level, people don’t even know who you are. It’s a complete unawareness of who your business is and who your brand is.
You have to reach them with some kind of content that provides value to them. You’ve got to think and ask yourself: “What Is my content all about? What can I teach, and what can I show to the world?” Don’t EVER think that you don’t have any content to share, or that you don’t have anything that you can use to make the world a better place. I’ve got news for you. If you don’t have anything of value to offer to the public, You don’t have a business. In reality, business is something that should always (ideally) be used to improve the lives of others. If you have a toy store, an accounting business, a real estate business, Or if you sell stuff on Amazon, if you have a brand online, or if you have a service business, no matter What it is, your business can improves the lives of other individuals. So, in reality, you have to figure out what content your business has that can be used for that initial point of contact.
Now, in business there are basically three ways in which you can provide education, value, and inspiration, right?And you’ve most likely heard me say this before:
You either educate, inspire, or you entertain. There are people out there and ALL that they do is to entertain – actors, artists, comedians, singers, dancers, etc. – they have millions of people in their audiences and they have very successful businesses. What they do is entertain — and they’ve become proficient at this art of entertaining.
Some people educate. I educate on Facebook marketing. My dad also educates, in his field of expertise, which is about health and metabolism. Dr. Eric Berg, he educates specifically on health and the ketogenic diet. These guys REALLY and TRULY educate. We can build businesses from that education which now can be turned around and used to eventually SELL people from it.
And then of course, You can also inspire people. There are people like Gary Vaynerchuk who inspire people every single day. He has a flood of business coming his way, actively, through the inspiration that he provides. He doesn’t ever really teach you exactly how to run Facebook ads as I do… but he inspires people to be better and do better and to wake up to this era of opportunity that produces business.
Whatever it is, you have to somehow figure out how are you going to provide that
value to the world. And, that is your first point of contact.
So, I am about to provide you with some tips when it comes to building relationships on social media in 2019…
Here are a few ways that social media can help you to build and sustain relationships with your audience throughout their customer journey.
The first phase of the marketing funnel is about generating awareness among as many people as possible. As potential customers become familiar with your business, there’s a better chance they’ll think about you when they’re in need of the products or services you provide.
Spread the word about your business by sharing links to your website on Facebook, Instagram and anywhere else your potential customers might be — and encouraging your followers to do the same. A successful action I’ve done with this is by creating and publishing organic Facebook and Instagram posts, and meeting my public where they are “at”.
Create custom Facebook and Instagram ads — targeting audiences based on demographics, location, or interests — to tell YOUR unique story, familiarize people with your brand, and drive more traffic to your site. Then, use Facebook Business Manager’s lookalike audience finder to target people who are similar to your existing contacts or top-performing segments and get your ads in front of them, too.
Now, I don’t want to get ahead of myself here, because even though I know that many of you have been following my content for a long time, I realize that there are still others who are new to my channels, so I want to deliver all of this on a gradient, so I will continue this content with a part 2 — and even a part 3, if necessary. So keep your eyes open for the next one. It is my commitment to continue to deliver high-value content to you on a consistent basis.
See you in the next one.