Podcast Description

Yes, many companies can make money with their products or services, but are they making people’s lives better?

From our experience, those companies who care about improving people’s lives, first, often see massive amounts of money flowing to them.

Today’s brief lesson from Manuel, tells more about why putting people first can make us very successful.

This lesson comes to us from Manuel’s Facebook Masters course which is part of the AGM Ninja Lab. The ninja lab is the fastest way to educate yourself on digital marketing so that you can stabilize and grow your business in any economy.

To learn more, go to AGMNinjaLab.com to see which on-demand marketing skills training could help you the most today.

 

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How is Your Product Making the World Better?

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Podcast Transcription

Teaser

What are you trying to do to make the world better?

How is your product, how is your brand actually improving the lives of other people?

When you really have that clear, you can also start picturing how the information that you have as an individual, as an entrepreneur, and as an owner of that particular niche market, that information is something that other people really value and appreciate.

Intro

Welcome to another episode of the Facebook Marketing Ninja podcast. My name is Jimmy and I’m the Associate Creative Director for Manuel Suarez here at AGM.

And yes, many companies can make money with their product or services, but are they making people’s lives better?

From our experience, those companies who care about improving people’s lives first often see massive amounts of money flow into them.

Today’s brief lesson from Manuel tells us more about why putting people first can make us very successful.

 

The AGM Ninja Lab

This lesson comes to us from Manuel’s Facebook Masters Course, which is a part of the AGM Ninja Lab.

The Ninja lab is the fastest way to educate yourself on digital marketing so that you can stabilize and grow your business in any economy. To learn more, go to agmninjalab.com to see which on-demand marketing skills training could help you the most today.

That’s agmninjalab.com.

 

How is Your Product Making the World Better?

How is your product making the world better?

A lot of people don’t even think about this question.

They go to China, they go to Alibaba, or they go anywhere and they pick a product because they have a motivation to produce some income, to produce some money.

But the one thing that you guys should understand is that the people that are really jumping in front and that are having total domination on markets are people and brands that really care about making a difference.

That – they really work on making their products better than everybody else. Having a great customer experience. Helping people with… their products improve their health, or improve their abilities, or improve their utility or whatever it is that they’re trying to get better with by buying your product.

 

People are working hard to make their own money!

They are working 40 hours a week, 60 hours a week.

So when they pay you their hard-earned dollars, your viewpoint should be, how am I going to make their lives better?

 

By whatever it is, any marketplace. It doesn’t matter what it is, whether you are working with babies, toy babies. Whether you have a clothing design, you have jewelry, you have any particular toys, anything that it is, you can always imagine how your product is accepted by them.

They’re actually excited about getting that product. They get the box into their house. Amazon, UPS knocks on their door, or whatever it is, and they see that box and they open it and they have an awesome product inside of it.

That now, when they use it, they feel their life is better because of that.

When you do that, when you really put the energy and the intention…

 

If the intention starts with making their lives better,

the customer experience is powerful.

 

Now, those guys become kind of brand ambassadors for you.

And even though there might be another thousand products similar to the one that you sold them, you are actually standing out because you really care about their experience and you’re doing the best possible thing for them to really have a problem solved.

And you really care about them. And you have the customer service systems in place, and you have emails being sent out to them, and you have communications.

And maybe you have an insert with instructions. And maybe you have all this stuff that when you put in there, it feels that the company’s putting their heart on it and you’re really trying to change the world.

 

So the question from me is…

What are you trying to do to make the world better? How is your product, how is your brand actually improving the lives of other people?

When you really have that clear, you can also start picturing how the information that you have as an individual, as an entrepreneur, and as an owner of that particular niche market, that information is something that other people really value and appreciate.

And they value it because it makes them better.

 

So one of the things that I’m going to be talking about later on, on this module and also on the rest of the course is providing value to the world.

Not just thinking about generating cash.

Yes, that’s really cool. It’s important. But the one thing that all entrepreneurs do, the ones that are successful is that they really try to make an impact on another person’s life.

And by doing that, they generate massive amounts of income. So that’s the way to go about this.

When you’re doing your strategies to be able to distribute your content, your messages out there, you have to figure out somehow how to provide education. To give you a few examples…

 

 

If I have a line of garden supplies, garden instruments that are great tools for gardeners to be able to have better abilities in their gardening efforts, then, you can actually give them tips about this.

You can actually provide content regarding correct gardening.

And if you don’t know about this and all you know is how to buy the products from China, then I’m going to recommend that you start learning about your niche and get familiar with it.

There is no reason why you as an entrepreneur should not be passionate about your line of products.

You should love it more than any customer out there. You should be your number one fan for your products.

 

Because why?

They are making people better. And you should feel confident that your brand and your product is better than everybody else’s.

And if it’s not, you need to figure out how to get that product to be better and you feel confident about it.

And somehow be able to provide something that makes you different from everybody else.

 

How do you distinguish yourself in social media?

How do you jump ahead in the crowd in the Facebook advertising world? On Instagram? On Messenger, and all of these platforms? How do you really make this happen?

Well, you do this by providing value to people that – they can see your content, your videos, and they say, wow, this first point of contact was great. This brand, I like, I appreciate that education.

And then, maybe later on, you see them again. They see you again. So now this time they trust you a little bit more.

Numbers right now are saying, scientific numbers that they’re showing when it comes to the advertising world in this 2018 era, that somebody, any individual, any potential consumer needs to see you five to seven times before they actually trust in you.

That makes a lot of sense. Why? Because a lot of content is being produced.

 

So what do you have to do?

In the end, at the end of this course, what I want you to have is an attitude that you’re going to be providing value, educating the world.

And by doing that, that’s how you build your brand.

This is the major Coca-Cola effect going on. You’re trying to put yourself in front of these people by simply being there and using the affordable distribution methods that we have today in the use of platforms like Facebook and Instagram, which is incredibly affordable today.

And in about 10 years, it would not be as easy as it is. So it’s important for you to develop a strategy that provides an answer to the question, how am I going to influence this world?

The question is not, how am I going to make more money? The question is, how I’m going to make the world better?

When you really have that question answered, everything becomes a little bit easier because now you have a purpose. And that purpose is senior to everything else.

When you really have a purpose, life becomes easier.

Because now you’re not just selling product and generating that green paper. You’re actually influencing the lives of people.

For example, if you start selling a thousand products per day, which is amazing, which I do in some lines, then you know, that a thousand people every single day are going to receive your product in their hands.

And they’re going to actually be using it and improving their lives because of it.

This is a major thing. We take it for granted, guys.

But, to tell you a little bit of a backstory about myself. Just to give you guys a little bit more confidence on this particular marketplace…

 

The Suarez Toy Store

My granddaddy, who was an entrepreneur throughout his whole life, he used to come home and celebrate the fact that he had 15 visitors to his store that day. And it was a huge deal for him.

You know, Hey, I got 15 visitors. Eight of them bought a product from me.

They were buying toys. Cause he used to have a toy store. It was called Suarez Toy Store. Believe it or not. Suarez Toy House, in Puerto Rico where I was born and raised.

This was a big deal – 15 individuals walking into the store, 25. Imagine this, guys. I’m talking about the 1980s.

 

So now we fast forward in 2018

Yesterday, in my store I had 3,700 visitors in one of my stores. So, can I try to put as many people like that in the store? My grandpa wouldn’t have even dreamed about it in his wildest dreams.

So right now we have an opportunity to be able to put our products in front of thousands of people.

So it’s not just like 10% higher than the 80s. It’s thousands, dozens of thousands, hundreds of thousands, tens of thousands of people more looking at our stuff than what it used to be before.

So, you have a chance to really make the lives better of a bunch of people…

• If your product is good.
• And if your purpose is clear.
• And if you, above everything else are trying to change the world.

I hope this lesson is good for you. And you can actually have a clear vision as to how you’re going to go about it for the duration of you as an entrepreneur in this world.

Outro: Hey guys, it’s Jimmy again. I hope you enjoyed this episode of the Facebook Marketing Ninja podcast. If you want to learn more advanced Ninja tactics to grow your business and master social media marketing, then sign up for the Manuel Suarez coaching program by heading over to our website, www.agmninjalab.com.

That’s www.agmninjalab.com!

Thanks for listening! I hope you enjoy the podcast!
Do the FREE Facebook Ads mini-courses here: agmninjalab.com/free-mini-course