As business owners, we’re always looking for ways to drastically change the way we get our leads.
Which giant platforms do you get the best leads from? Google or Facebook (Meta)?
The answer is…It depends!
Each of these platforms has different types of advertising tools that benefit different types of business owners in different ways.
Let’s discover a few things that most people never think about which actually clear up the difference between Google and Facebook leads.
Once you understand this you will be able to use it to your advantage and go all-in on one or both platforms because, for some, it can be much more expensive than the other but still produce better results.
Advertising For Leads
Lead generation is the process of attracting and converting strangers into prospects, and there are a number of ways to generate leads, but one of the most effective is paid advertising.
The whole concept of paid lead generation has been around for a long time, even before the internet days when people would pay a lot of money to host a big event and send the salesmen at the end to make their money back.
Nowadays, you can place ads in strategic locations and target potential customers.
Businesses can now generate a steady stream of leads but, of course, generating leads is only half the battle.
Once you’ve captured someone’s attention, you need to be able to convert them into paying customers but that’s a different subject for a different time…
The Google Platform
Google has become a tech giant and crowned the king of the search queries even on YouTube!
That’s right when we’re considering Google leads, we’re also talking about Youtube because Google allows you to run advertisements on there too ever since Google bought them up.
So there’s no doubt that Google and YouTube are two of the most powerful tools available for generating leads.
Google is the world’s largest search engine, handling over 3.5 billion searches per day.
That means that if you can get your website to rank high in Google’s search results or run paid ads (a strategic shortcut), you’ll have a very good chance of generating leads.
Meanwhile, YouTube is the second-largest search engine after Google, with over 2 billion active users always searching for related queries.
That makes YouTube an extremely effective platform for lead generation. If you can create engaging video ads that attract viewers and encourage them to take action, you’ll be in a great position to generate leads through YouTube.
But here’s the main point when it comes to Google (with YouTube) altogether… The people on both of these Google-owned platforms are already in pain, have questions, or looking for solutions.
So if you’re a service business, software business, or need money to keep the lights on, Google and YouTube are your go-to platforms because people are looking for a solution you have!
So where does that leave e-commerce stores, and businesses willing to invest in their future? Well, that’s where Facebook (Meta) opens the doors.
The Facebook (Meta) Platform
There are a number of different ways to go about Facebook lead generation. Here are just a few methods I’ve personally used over the years:
– Run ads targeting people based on their interests who have a common interest in what you sell. You can do this in your ads manager.
– Use Lead Ad campaigns to capture contact information from people who are interested in what you have to offer. Lead Ads allow you to collect valuable information without requiring people to leave the Facebook platform and filling out a form on your website (extra steps = lower conversion rates).
– Leverage Messenger bots to automate the lead capture process. Messenger bots can be used to qualify leads and then route them to the appropriate landing page, salesperson or team member.
As you can see Facebook gives a lot of tools to implement your lead generation process, and on more platforms than just one, like Google.
Because Facebook (Meta) owns Instagram, Messenger, and WhatsApp you have options to advertise in multiple ways.
And by implementing just a few of these methods, you could start generating new leads for your business so you don’t only rely on Google.
But Facebook has a different type of customer since they’re hopping in and out of a social media platform.
People on Facebook’s platforms are looking at friend’s posts, funny videos, and entertaining content, and it may just happen that they need your service or product.
For those reasons, Facebook is very good for branding and long-term growth because people are introduced to you and eventually think of you when you put your message in front of them enough or your content catches their eye.
So when you break these two platforms down, Google is good for money right now or needed shortly.
Facebook can be used for your future profits and that’s why when you pay to be on platforms like Facebook you’re INVESTING in your future because you’re positioning yourself for long-term growth versus short-term gain.
So both have their functions and benefits to it. It just depends on what you need right now and what you can afford.
