EP 1 · 4 min · From the published channel run

What Marketing Really Means (Most People Get This Wrong)

Back to the root of the word: what marketing actually is, and why most definitions start in the wrong place.

Filed under Marketing fundamentals

Episode still, as published on the channel run: entry 1 of the episode library
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Marketing fundamentals

Episode still, as published on the channel run: entry 65 of the episode library

EP 65 · 5 min · Marketing fundamentals

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The mistakes I keep seeing inside small companies. Each one fixable the week you notice it.

Episode still, as published on the channel run: entry 62 of the episode library

EP 62 · 5 min · Marketing fundamentals

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The gap between interest and purchase, and the specific repairs that close it.

Episode still, as published on the channel run: entry 56 of the episode library

EP 56 · 6 min · Marketing fundamentals

Five Marketing Myths That Are Keeping You Small

Popular beliefs about marketing that sound safe and cost growth, and what I teach instead.

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