EP 62 · 5 min · From the published channel run

Why Customers Don't Buy (And How to Fix It)

The gap between interest and purchase, and the specific repairs that close it.

Filed under Marketing fundamentals

Episode still, as published on the channel run: entry 62 of the episode library
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Marketing fundamentals

Episode still, as published on the channel run: entry 65 of the episode library

EP 65 · 5 min · Marketing fundamentals

The 5 Biggest Marketing Mistakes Killing Small Businesses

The mistakes I keep seeing inside small companies. Each one fixable the week you notice it.

Episode still, as published on the channel run: entry 56 of the episode library

EP 56 · 6 min · Marketing fundamentals

Five Marketing Myths That Are Keeping You Small

Popular beliefs about marketing that sound safe and cost growth, and what I teach instead.

Episode still, as published on the channel run: entry 46 of the episode library

EP 46 · 4 min · Marketing fundamentals

Stop Guessing What to Sell. Ask Your Audience.

Audience research as product strategy: let the people you serve tell you what to build next.

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