EP 53 · 5 min · From the published channel run

The Video Formula the Biggest Creators Use

The structure underneath videos that hold attention, and how to practice it until it is yours.

Filed under Content and attention

Episode still, as published on the channel run: entry 53 of the episode library

The written lesson lives in his agency's library; the episode page here is the catalog card, not a copy.

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Content and attention

Episode still, as published on the channel run: entry 66 of the episode library

EP 66 · 6 min · Content and attention

The Three Types of Content Every Business Needs

The three jobs a piece of content can do, and why a healthy brand publishes all three on purpose.

Episode still, as published on the channel run: entry 55 of the episode library

EP 55 · 4 min · Content and attention

How to Start Creating Content When You Are Afraid of Being Judged

The fear of publishing, honestly handled: getting past the judgment problem and pressing record.

Episode still, as published on the channel run: entry 54 of the episode library

EP 54 · 6 min · Content and attention

The #1 Reason Your Content Isn't Getting Attention

Speaking the customer's language: why content fails when it sounds like the company instead of the audience.

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