EP 53 · 5 min · From the published channel run
The Video Formula the Biggest Creators Use
The structure underneath videos that hold attention, and how to practice it until it is yours.
Filed under Content and attention

The written lesson lives in his agency's library; the episode page here is the catalog card, not a copy.
More from this shelf
Content and attention

EP 66 · 6 min · Content and attention
The Three Types of Content Every Business Needs
The three jobs a piece of content can do, and why a healthy brand publishes all three on purpose.

EP 55 · 4 min · Content and attention
How to Start Creating Content When You Are Afraid of Being Judged
The fear of publishing, honestly handled: getting past the judgment problem and pressing record.

EP 54 · 6 min · Content and attention
The #1 Reason Your Content Isn't Getting Attention
Speaking the customer's language: why content fails when it sounds like the company instead of the audience.
