EP 54 · 6 min · From the published channel run

The #1 Reason Your Content Isn't Getting Attention

Speaking the customer's language: why content fails when it sounds like the company instead of the audience.

Filed under Content and attention

Episode still, as published on the channel run: entry 54 of the episode library

The written lesson lives in his agency's library; the episode page here is the catalog card, not a copy.

Ask the brain about this shelf

More from this shelf

Content and attention

Episode still, as published on the channel run: entry 66 of the episode library

EP 66 · 6 min · Content and attention

The Three Types of Content Every Business Needs

The three jobs a piece of content can do, and why a healthy brand publishes all three on purpose.

Episode still, as published on the channel run: entry 55 of the episode library

EP 55 · 4 min · Content and attention

How to Start Creating Content When You Are Afraid of Being Judged

The fear of publishing, honestly handled: getting past the judgment problem and pressing record.

Episode still, as published on the channel run: entry 53 of the episode library

EP 53 · 5 min · Content and attention

The Video Formula the Biggest Creators Use

The structure underneath videos that hold attention, and how to practice it until it is yours.

The full episode library