EP 8 · 4 min · From the published channel run
The Three Audiences That Turn Digital Footprints Into Buyers
Cold, warm, and hot: how digital footprints sort themselves into three audiences, and what to show each one.
Filed under Advertising and media buying

The written lesson lives in his agency's library; the episode page here is the catalog card, not a copy.
More from this shelf
Advertising and media buying

EP 59 · 6 min · Advertising and media buying
Six Paid Advertising Mistakes Killing Your Sales
The paid-media errors that quietly drain budgets, and the discipline that prevents each one.

EP 40 · 4 min · Advertising and media buying
The Campaign Plan That Builds Empires
How I structure a campaign so the pieces reinforce each other: the offer, the calendar, the channels.

EP 25 · 5 min · Advertising and media buying
Google vs Meta vs TikTok: Where to Spend Your Ad Money
The three big auction platforms compared by job: search intent, interruption, and discovery.
