EP 40 · 4 min · From the published channel run

The Campaign Plan That Builds Empires

How I structure a campaign so the pieces reinforce each other: the offer, the calendar, the channels.

Filed under Advertising and media buying

Episode still, as published on the channel run: entry 40 of the episode library
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Advertising and media buying

Episode still, as published on the channel run: entry 59 of the episode library

EP 59 · 6 min · Advertising and media buying

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The paid-media errors that quietly drain budgets, and the discipline that prevents each one.

Episode still, as published on the channel run: entry 25 of the episode library

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The three big auction platforms compared by job: search intent, interruption, and discovery.

Episode still, as published on the channel run: entry 14 of the episode library

EP 14 · 5 min · Advertising and media buying

Retargeting vs. Remarketing: How Amazon and Sephora Keep You Buying

The difference between retargeting and remarketing, taught through the brands that do both relentlessly.

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