4 min · From the published channel run
The Long-Term Marketing Plan Nobody Talks About (But Every Brand Needs)
The unglamorous long game: the standing plan a brand runs underneath its campaigns, year after year.
Filed under Content and attention

The written lesson lives in his agency's library; the episode page here is the catalog card, not a copy.
More from this shelf
Content and attention

EP 66 · 6 min · Content and attention
The Three Types of Content Every Business Needs
The three jobs a piece of content can do, and why a healthy brand publishes all three on purpose.

EP 55 · 4 min · Content and attention
How to Start Creating Content When You Are Afraid of Being Judged
The fear of publishing, honestly handled: getting past the judgment problem and pressing record.

EP 54 · 6 min · Content and attention
The #1 Reason Your Content Isn't Getting Attention
Speaking the customer's language: why content fails when it sounds like the company instead of the audience.
