EP 22 · 5 min · From the published channel run

The Influencer Path: How I Build Brands with Creator Videos

Creator content as a brand engine: how I source, brief, and deploy influencer videos that sell.

Filed under Content and attention

Episode still, as published on the channel run: entry 22 of the episode library
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Content and attention

Episode still, as published on the channel run: entry 66 of the episode library

EP 66 · 6 min · Content and attention

The Three Types of Content Every Business Needs

The three jobs a piece of content can do, and why a healthy brand publishes all three on purpose.

Episode still, as published on the channel run: entry 55 of the episode library

EP 55 · 4 min · Content and attention

How to Start Creating Content When You Are Afraid of Being Judged

The fear of publishing, honestly handled: getting past the judgment problem and pressing record.

Episode still, as published on the channel run: entry 54 of the episode library

EP 54 · 6 min · Content and attention

The #1 Reason Your Content Isn't Getting Attention

Speaking the customer's language: why content fails when it sounds like the company instead of the audience.

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