EP 14 · 5 min · From the published channel run

Retargeting vs. Remarketing: How Amazon and Sephora Keep You Buying

The difference between retargeting and remarketing, taught through the brands that do both relentlessly.

Filed under Advertising and media buying

Episode still, as published on the channel run: entry 14 of the episode library
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Advertising and media buying

Episode still, as published on the channel run: entry 59 of the episode library

EP 59 · 6 min · Advertising and media buying

Six Paid Advertising Mistakes Killing Your Sales

The paid-media errors that quietly drain budgets, and the discipline that prevents each one.

Episode still, as published on the channel run: entry 40 of the episode library

EP 40 · 4 min · Advertising and media buying

The Campaign Plan That Builds Empires

How I structure a campaign so the pieces reinforce each other: the offer, the calendar, the channels.

Episode still, as published on the channel run: entry 25 of the episode library

EP 25 · 5 min · Advertising and media buying

Google vs Meta vs TikTok: Where to Spend Your Ad Money

The three big auction platforms compared by job: search intent, interruption, and discovery.

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