EP 36 · 5 min · From the published channel run
The Algorithm Is Your Greatest Survey: How We Got 122 Million Organic Views on Facebook
Treating the algorithm as market research: every post is a survey answer about what your audience wants.
Filed under Content and attention

The written lesson lives in his agency's library; the episode page here is the catalog card, not a copy.
More from this shelf
Content and attention

EP 66 · 6 min · Content and attention
The Three Types of Content Every Business Needs
The three jobs a piece of content can do, and why a healthy brand publishes all three on purpose.

EP 55 · 4 min · Content and attention
How to Start Creating Content When You Are Afraid of Being Judged
The fear of publishing, honestly handled: getting past the judgment problem and pressing record.

EP 54 · 6 min · Content and attention
The #1 Reason Your Content Isn't Getting Attention
Speaking the customer's language: why content fails when it sounds like the company instead of the audience.
