EP 3 · 4 min · From the published channel run

How Social Media Advertising Actually Works: Interruptive vs Search

The two families of advertising, interruption and search, and why the difference changes everything you write.

Filed under Advertising and media buying

Episode still, as published on the channel run: entry 3 of the episode library

The written lesson lives in his agency's library; the episode page here is the catalog card, not a copy.

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Advertising and media buying

Episode still, as published on the channel run: entry 59 of the episode library

EP 59 · 6 min · Advertising and media buying

Six Paid Advertising Mistakes Killing Your Sales

The paid-media errors that quietly drain budgets, and the discipline that prevents each one.

Episode still, as published on the channel run: entry 40 of the episode library

EP 40 · 4 min · Advertising and media buying

The Campaign Plan That Builds Empires

How I structure a campaign so the pieces reinforce each other: the offer, the calendar, the channels.

Episode still, as published on the channel run: entry 25 of the episode library

EP 25 · 5 min · Advertising and media buying

Google vs Meta vs TikTok: Where to Spend Your Ad Money

The three big auction platforms compared by job: search intent, interruption, and discovery.

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