Podcast Description
In this episode, I’m going to cover what businesses are the modern advertising platforms good for and how to go about marketing on them to get more attention. If you have any questions or comments click on this link to send me a message www.m.me/theninjamarketer
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Podcast Transcription
Hello! This is Manuel Suárez, podcast # 7. Okay, so today I want to talk about, I hope this day has like a million things I want to talk to you guys about but we definitely don’t have enough time for million things and I don’t think you guys want to sit down and listen to me talking about something for a million hours. So we’re going to keep on giving you guys little snippets of truth and data that you can apply and put to work and implement and see some results so you can actually become a believer along the way better and better on the process just like I did because I definitely was a believer a few years ago. I’ve been on this route maybe three and a half years and getting good at it and working and learning more every day and expanding my areas of knowledge and expertise and it’s been a consistent process and it keeps on evolving every single day.
Leverage the Best of Both
Every day I discover how much I still need to learn and basically how little I know. So like I need a lot of entrepreneurs. I need a lot of like-minded people and I do realize the power and the potential that we have in front of us and that most people don’t really fully grasp how special this time is. But we have a lot to learn, me and anybody out there that consider themselves a professional. The moment that you stop learning is the moment that you start going downhill. So personally, I will definitely advise you always keep on figuring out ways to learning more and discovering more things like right now, particularly today, 2017 November 27th, that it is today, it’s the day that I’m actually learning so much about things that are coming big time in the future. Like for example, one thing that I’m really into right now is Messenger Marketing which is getting big and it’s actually accomplishing a lot of incredible results.
I will get to that later on because that’s a whole other subject by itself. It’s very connected with Facebook and Instagram but it’s an individual thing that needs to be handled as such as a separate platform.
Today I want to cover an area that a lot of people have questions about and that’s whether Facebook platforms, Instagram, Messenger, all those platforms are actually correct for marketing a product or are they actually only correct for a particular brand or are they only for branding purposes? Or can a brick and mortar shop, a dentist’s office, a chiropractic office, a local services office, can they actually benefit from Facebook Marketing? What kinds of services or products will do good in platforms like Facebook and Instagram and Messenger?
Well, the question has a very simple answer to that. And it’s like asking what kind of food keeps humans alive and keep humans growing? Well, basically any food will keep a human alive and that’s a reality. Why? Because if you are starving and if you find yourself a raw animal that you would never eat in real life but you know that it would depend on your continued existence, you would eat it. So food will help everybody grow. What is the purpose of me saying that particular example or analogy? Facebook Marketing is a platform basically like Instagram, Messenger and Facebook. Again, when I say Facebook, I mean all of those things combined that it’s being used by everybody. Now, what I mean by everybody, I mean like literally the great majority of the population is actively using these platforms. Like when you talk about numbers, you can say that 80% of the adult population in the United States are actively using the Facebook platform. And now you can also say that 45% of the adult population and growing fast are actively using Messenger. So, these platforms don’t have any doubt whatsoever they’re controlling massive amounts of eyeballs. They have enormous quantities of people looking at them and actually doing things with them and actually being entertained by them or getting information in them, etc. There’s a lot of things going on. So, all you got to do is learn how to use them because the power in them is ginormous, incredible. I have successful marketing logo businesses. I have successful marketing e-commerce shops that are only national. I have a lot of success in marketing international businesses.
Measuring Results Beyond Sales
So it really just depends on what you want to accomplish. Cause again, I have an agency, I help customers that have businesses, established businesses get to the next level and I cannot tell you that I’ve been successful in every single business that I’ve touched. I’ve had some failures along the way and that’s normal. Particularly when I’m dealing with a company that is measuring me just like the thing goes like you’re only as good as your last at bat, right? Or the other one that says what have you done for me lately? So when a company is measuring me by those particular metrics, then many times I fail. Because they want to get instant gratification or maybe they’re not set up to have a good portion of their money going to branding their organization. Or maybe in so many in some cases and many of them, the markets are so small. The niche market are so small that it’s going to be expensive especially while you were not branded on the platforms yet and people don’t know who you are yet. So when that’s the case then it becomes a little more difficult to actually get the results instantly.
Now, I have seen other brands, products, services, that have instant results, instant gratification but it depends. Now, a viewpoint that I will give you guys is that you have to have a long-term strategy and a long-term viewpoint about your business. Realistically you know cash is going to keep you alive so you want to make sure you produce enough cash whether it is like if you go the traditional ways and you go door knocking, you go and do one on one sale. So whatever it is that you have to do. But if you don’t funnel some of that money into Facebook Marketing, into Instagram Marketing, into Messenger Marketing, into Youtube or whatever it is that you like, in the long run, you’re going to lose the game because that’s where people’s attention is at. That’s where they’re eyeballs are at.
Tech-driven World Opportunities
So, what’s going to happen is if you only concentrate on traditional media, meaning advertising on magazines, newspapers, radios, television, and you don’t focus on modern media, meaning Facebook, Instagram, Youtube, Messenger, Snapchat, Twitter, Pinterest, then in the long run you’re going to miss and lose this game because if you ever stop doing that traditional advertising which is actually scientifically proven is declining at a rate that is faster than the speed that social media is expanding. So, what does that mean? In a couple of years, those traditional mediums are not even going to be available for you to market because again, at this point, they are heavily over priced and they’re not getting attention.
So when people are not watching commercials, they’re not doing magazines, when you go to office, start observing people. When they are waiting for their doctors, they’re not grabbing magazines anymore. The magazines are there just as a cup holder pretty much. Nobody’s touching them anymore. What are they doing? Observe! They’re actually on their phones. They’re actually looking at Facebook. They’re on social media. 60% of their time on their smartphone devices is being spent on social media.
So, it’s not a minor thing that’s going on. It’s a major shift in the landscape of attention. So if you don’t focus on putting some of that energy that you’re getting from your revenue, from your income into these modern platforms, then in the long run, you’re going to lose this game completely and you’re going to put yourself out of business.
It’s something that you cannot avoid doing. If you avoid this because you say “No, this doesn’t work, or; the traditional method is the right way, or I just simply have to do what I know from my grandparents.” If you do all of that stuff and you don’t put attention on what’s going on in the current landscape, then you’re going to be in trouble.
Improving People’s Lives Through Social Media
So, the purpose of this particular episode is to clarify the point that social media, advertising, advertising on Facebook, on Instagram, on Snapchat, on the oldest platforms is basically the future, is everything. So, I’m talking about products and services doesn’t matter what it is. If you have a local shop and you want to take people to your shop, you need to get yourself on Facebook, you need to continuously do something. One thing that I’m going to give you today and the way to go about this is what you really got to do as a business whether you have a brand or whether you have a service is document. Not to be concerned about creating too much, not be concerned about the quality of your material, about doing something super high-end, invest in $10,000 on a video which is made by the top producers and directors, the top companies for branding – you don’t have to be concerned about that. You got to start doing a documentation of what your product and your brand is, what your service is. You got to let people know about your results, how your product changes people’s lives for the better, how your services improve the conditions of other people because they are handling a particular problem that they have. It doesn’t matter what it is. But you’ve got to let them know. Social media, Instagram, Twitter, Snapchat, Facebook, Messenger – those are channels for you to let the world know how you can improve their lives, how you can make them better with your services, with your brand, because that is what it is.
If your product or service does not improve a condition that a person has, a problem that they have, whether it is that they are bored, and the entertainment, or whether it is that they need their taxes handled, it doesn’t matter what it is. But your service, your brand, handles a particular aspect of their life. So social media has to be handled with the viewpoint that you’re providing the entire world information about what your company handles for them and how you can help them without you expecting anything in return yet. That’s the viewpoint. Sometimes people get obsessed about sales, sales, sales, sales, and I understand it. Because cash is going to be kidding, right? Cash is going to be oxygen. The more cash that you got, the more the company survives, and the more that you can plant your roots. But you’ve got to understand that they have it upside down. If you focus on really helping people in making their lives better, in improving their conditions, in fixing their issues and handling their problems, then the money is going to come back to you so strong that you’re not going to be able to handle that much money.
So that’s the viewpoint that you should have. The viewpoint that your job is to improve somebody else’s condition and in return without you even asking for it, you’re going to get money back. So whatever strategies that you have for your company you have to make sure that you have social media platforms included into them. Media – it is the new media. It has replaced completely television, radio, and the traditional mediums. Now, social media is for example like when you look at your phone, your phone is a new television. So that is your new way to capture attention except that this is a good thing. Keep this in mind. This is a good viewpoint to have. When you’re doing social media advertising realize that you have access to the entire country or the entire city or the entire planet whatever you’re doing, you’re targeting, 24 hours a day 7 days a week. This is something that would never had before. Before if you did radio, you only had access to them when they were right driving to their office or maybe they were in the house doing some chores and work and they were listening to the radio. Or maybe they were on the back from taking a shower and listening to the radio. When they were on television and you were promoting on television, you only had access to them in the morning when they were actually listening to the news before the day got started. Or maybe you had access to them at night time when they’re done with the day already super tired and exhausted, sitting in a couch next to a bunch of other things going on like kids running around, other activities, cars passing by, not like what we have today. Now we have access to social media, smartphone devices, and the internet to every single human being on this country and a lot of them in the planet, 2.5 to be exact, it’s actually 3 billion people actually using social media platforms worldwide.
We have access to them 24 hours a day and days and 7 days a week. This is something that is not a little bit of a shift. It’s a massive shift in attention. We can reach them at anytime during the day 7 days a week, 24 hrs a day. So, why are we not going all in on this? Why is digital advertising still under spending as compared to traditional advertising like television and other things? Well, again guys, when we talk about one major thing and that major thing is called opportunity.
So long story short, what you guys got to do if you haven’t done so a ray is you literally have to go and start creating an account and start learning about how to get this message out there because there is one single place that you need to get familiar with in order to advertise on the most powerful advertising platforms in the planet. When I talk about that, I’m referring to Facebook, Instagram, and Messenger.
Start Now and Obsess On It
So, in this particular example that I was talking to you guys about if you go to business.facebook.com then you can set up your Business Manager for Facebook and start learning about the platform which I’m going to be teaching you guys, step by step a little bit of a time but don’t wait for me. You should actually just start getting obsessed about it. Start learning about it. Start getting your feet wet and start putting something into action. You can advertise an Facebook live. You can advertise an image. You can advertise a video. You can advertise an article. There are so many things you can actually pay a little bit of money anywhere from $2 a day to actually put yourself in front of people that haven’t seen you before. It doesn’t matter if it’s a service, or if it’s a brand. If you feel comfortable behind the camera, then you can do it yourself. If not, you can find somebody to do it for you. If you cannot find somebody, then you are going to figure out a way to produce content that captures attention. Content is actually just basically distributing a message, right? We have written, we have pictures, we have videos, we have audios. There are so many different ways to let the world know about your potentials and you’re abilities on how you can influence and help people. So, again, to answer the question like I said a couple times on the podcast, it doesn’t matter if you have an e commerce online brand or offline brand, or if you have a business that you can service people locally, nationally, or internationally, you need to learn how to use this platforms so you can take yourself to the next level.
This is it. This is basically life. This is the future. This is how you communicate. This is how you get yourself in front of people. Now, what happens when you got a lot of attention? Very simple, you also get a lot of income. Income depends on attention. If you have enough of it, you make it. If you don’t have enough attention, you don’t make it. It’s as simple as that.
Okay guys, so I’m gonna be ending the podcast right here, and again if you have any questions or if you have any comments, or if you have any feedback, I want you guys to whoever is listening, you can follow me on my Facebook page. I haven’t done much on it yet, but I’m posting all my podcasts in there. I’m obviously really busy building my own agency and doing a bunch of other million things but I’m going to be connecting there more consistently and I will be answering your questions as much as I can.
So if you want to send me a direct message on Messenger, you can go to m.me/manuelsuarezdigital. Or you can visit my Facebook page which I’ve just created a couple of weeks ago which is fb.me/manuelsuarezdigital. Super easy. So message me at m.me and visit my page fb.me/manuelsuarezdigital.
Okay guys. So I hope to see you in the next podcast and thank you for listening.[/vc_column_text][/vc_column][/vc_row]
