The Truth About Social Media Ads: Interruptive vs. Search-Based Marketing
Social media advertising works very differently from traditional marketing, and this isn’t going to change anytime soon. Why? Because platforms have cracked the formula. They figured out how to get attention—and once they have that attention, they sell it to brands...
HOW TO HANDLE UPSET CLIENTS | 4 SIMPLE STEPS
At some point, a client will get upset. It’s a fact of business. Whether due to a mistake on your part, or a simple misunderstanding: the harsh fact of business is something will eventually go wrong. That’s why it’s critical you learn how to de-escalate issues without...
THE #1 GOOGLE ADS TRICK TO BOOST CLICK THROUGH RATES
What is the best (and fastest) way to drive traffic to your page with Google Ads? Urgency. FOMO (fear of missing out) is one of the most powerful tools in a marketer’s kit. Every successful campaign promotes some form of exclusivity: limited seats, limited time, or...
MAKE CONTENT FASTER, BETTER, CHEAPER | COMPLETE CANVA BRAND-KIT GUIDE.
Creating consistent, branded content is crucial for any business or personal brand looking to establish a professional and cohesive online presence. A brand kit in Canva can streamline this process, making it easier and faster to produce content that aligns with your...
THE PERFECT FORMULA FOR PRESS RELEASES | BEST FORMATS FOR 2024.
No matter your business’s size, crafting compelling, attention-grabbing press releases can make or break your launch. Press releases have the ability to boost your brand’s visibility by over 68%according to research; alongside benefits to SEO, and bolstering the...
