Author name: Manuel Suarez

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Social media advertising works very differently from traditional marketing, and this isn’t going to change anytime soon. Why? Because platforms have cracked the

At some point, a client will get upset. It’s a fact of business. Whether due to a mistake on your part, or a simple misunderstanding: the harsh fact of business is something will eventually go wrong.

That’s why it’s critical you learn how to de-escalate issues without losing the client altogether.