Podcast Description
Here’s an interview I did with my amazing dad on my Facebook Masters group. Together, in the last 5 years, we’ve built an international business with a massive expansion in 8 countries. This has been possible 100% because of my father’s social media stardom.
In this interview, my dad will provide you with his successful formula that has helped us captivate millions across the world. My dad, Frank Suárez, is the creator of MetabolismoTV which currently generates over 25M views per month between all platforms.
Podcast File
An Awesome Interview With My Dad – A True Social Media Star
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Podcast Transcription
Manuel: Alright guys. I’ve got a very special guest here with me. This guy right here, that’s my dad. Okay, you guys have seen him before in videos. You guys have seen him before in some of the explanations, strategies that I talk about. You guys know that I run his social media. And I wanted to exactly quote #modulethursday, that’s right, I wanted to basically bring him in today. He’s actually from Puerto Rico and he’s visiting me for a couple of days. We have a special family event here on this weekend but I wanted to bring him in because it’s kind of like an interview mode for the last week, there’s been a lot of questions on the subject of content creation – how do I do this? A lot of you guys have been amazing like Cory and a bunch of you guys have posted some videos producing content and some of you guys have been like trying to picture how to go ahead and create content for your brand, for your products, for your service, and how to make a difference on the world. So, I wanted to have him talk about that. In case you guys don’t know, this guy right here is a YouTube Star and a Facebook Star. He’s generating right now over 20 million views on his channel a month. He’s actually developing viral content every single week that is going viral like crazy with the strategy that we came up with on the subject of positioning which I talked to you guys about. This is somebody who knows how to make a difference and how to produce content. So, dad, you want to tell my students, these guys are like awesome entrepreneurs that are investing a lot of energy to get good at this and building their brands and trying to make a difference, and they want to grow on a similar route to what you have done in building this international monster. Anything you want to say to them on the subject of content creation on how you have made it a mission for yourself to help people in the world?
Frank: Well, I can share with you that I have discovered with Manuel’s help that it’s all about attention. When you want to have a successful business, a successful future, when you want to have stability, when you want to have abundance, no scarcity of customers or prospects, whatever, you need to call attention. Now, there are two ways to call attention. There is good attention and there is bad attention. You want good attention. You want attention to the things that you are expressing that has some value to your potential customers. You have to think in terms of them. You can’t think of you, you have to think of them. My most successful action, I have something like 20 million video seen per month on my YouTube channel. It’s in Spanish. My market is mostly the Latino market. It’s called Metabolismo TV. It’s a YouTube channel where I teach people what I know about health, about metabolism, about health conditions, about how to avoid medications and things like that. I have continued growing followers. I have millions of followers. And these followers, I don’t sell them anything. I actually never sell anything. I only give them education. I realized some time ago which something you guys have to look at that whatever you know, your prospect does not know. Whatever you know that you think is not interesting because you already know it, you take it for granted. There is a lot of people who want to know what you know no matter what it is. No matter how stupid or simple you think it is, it’s actually very interesting to other people who don’t know about it. Now, the formula here is the more you communicate, the more they will want to interact with you. The more you provide them with valuable information, the more valuable you will be to them. So, in order for you to raise your own value, your own value of your products or services, you have to be able to create content. You have to be able to provide them with the tips. Even tell them about the mistakes that you’ve made in the past and what you’ve learned from those without asking for anything. You just want to give them content. Now, in order to give good content, all you need to have is the intention, the decision to actually communicate something that would be valuable. The other fixed idea that some people have that does not allow them to actually create content is that they think they need a very high quality with makeup, with special lights, all of that is false. What you really need is just a subject. A subject that you’re good at, a subject that I bet you the receiving person does not know enough. So you don’t need to have a special title, a certificate, a doctorate.
Manuel: Do you have a certificate of doctor?
Frank: I’m not a doctor. I’m not a nutritionist. I am none of those things. I’m a very good student. I study very well. I learn my things. I study medicine. I ‘m not a doctor. I’m not even interested in being a doctor.
Manuel: So, no university gave you a certificate?
Frank: No. It’s all about knowing, knowledge. Knowledge is everything. You will hear Manuel say that all the time. If you don’t have enough income, it’s only because you don’t have enough knowledge. That’s what it is, okay? It’s a simplicity. So I made it a point to know my stuff. I can go to a medical dictionary or medical text or medical study or whatever. I study that until I fully understand it to the point that sometimes, doctors are threatened by my presence only because I know this stuff. See? I really studied it. So, now, you have a huge opportunity in this social media time. I’m 68 years old. So in my days, I used to advertise on TV, on radio, newspapers, whatever. My friends, that’s all gone. It’s a waste of money. People’s attention is here, okay? If you want to attract attention, you have to hear, this is where their attention is. You have to notice that couples don’t talk to each other anymore. If you went to any restaurants, they’re all Facebook’ing. So, you’ve got to go where the money is and where the attention is. Now, when you want to create content, all you need is to decide to create content. For example, every single day, everything that I study or learn that is interesting, even some conversation that I had with a person who’s making some mistake, if I correct that mistake that they’re making with their health or whatever, I always make a note here. I have a little notebook and I make a note of that here. And now I have a subject. So I keep accumulating subjects and subjects and subjects and subjects, anything that I see that could be interesting, I can go into a restaurant, they serve me a plate. There’s some good food there and some that’s not that good, I make a note. And now, I got another subject. So, I keep adding subjects and I have a huge list of subjects. Life is so varied that whatever your specialty is, you can actually keep adding subjects. And then every day, I give them at least one video. In my case, I keep one video a day.
Manuel: So let me ask you something. Is it possible that you ever run out of content?
Frank: You cannot. If you really go deeply into your subject, it’s impossible for you to go out of content. Now, you have to really be observant of everything you do. It’s sometimes easier to watch others than to watch yourself. Through the day, you’re having conversation, you’re making decisions, you’re finding about new products, you’re finding about your competition, you’re finding about things that are better in your products than your competition, you’re finding about new trends in the market, you’re finding so many things that your potential customer would be interested in knowing. The more that you show them that you know, the more trust they will have on you. Now, if you go and you talk to two doctors and one of them expresses a lot of knowingness, a lot of knowledge, would you actually go with the other one that didn’t know how to answer your questions or didn’t have any suggestions? You would always go with the one that looks like the more knowledgeable person, the one that has the most certainty. So, it is a matter of living your life, doing what you do, making notes of everything you discover, of every stop that you have, making notes and then creating content. In order to create a content, you don’t need a studio, you don’t need a makeup. It’s not about the quality, it’s about the quantity. You need to give them a quantity of good, honest, simple content that they can learn something about and then you keep putting it out there. And it seems that nobody is listening. Well, let me tell you, I started doing that in February 2011, I have nobody there. And, I started filming myself and putting it out there. And, nobody knows who Frank Suarez was except me and some people in my little island of Puerto Rico.
Manuel: I knew who he was.
Frank: But the rest of the world, they didn’t know anything about me.
Manuel: How many videos did you make until somebody started paying attention for real?
Frank: Gosh. I think when I got to about 200, I started to notice it was really growing. And these days, we have about 1,400 videos. I do one every single day but we have 20 million video seen per month. We have about 20 people just consultants of mine that I contract in other countries who are handling all of the interaction, all of the engagement. And then, out of that engagement comes the request for information on my products, on my services, on my clinics, or whatever, and that’s how we make business. That’s why I don’t sell anything. I just educate and I get people interested. And when I get people interested, they trust me. So whatever I say they know it’s true. I never gave them anything that’s untrue. I never boast about myself but I was getting something that was practical, something that they can use, something that actually they can think with. Little by little you keep adding people’s attention, people’s trust in you and you will have more prospects than you can ever handle. That’s the situation I’m in now. Now, my problem is staffing, getting enough consultants to handle all of these demand because we have more demand than we can handle. So it’s not a problem of promoting. Once you start creating good content, whatever content it doesn’t have to be long. It could be a minute long, two minute long, it doesn’t matter as long as you spoon something out there that they do not know that would make them interested, they would start trusting you especially since you’re not selling anything. But you are opening up a communication line. They will want to interact with you, they will want to ask more. Or, when they think “I might need to buy a product, whom shall I call? Whom shall I contact? I should contact that guy.” That’s always putting those wheels on that same subject. Ofcourse.
Manuel: But then you also have like marketing ninjas that start learning about how to continue communicating with those people that are seeing your videos. So I would ask you, you’ve been in business for how long, in NaturalSlim?
Frank: It’s been 20 years now.
Manuel: 20 years. Okay. So, what was the biggest platform that helped you get to the next level on your business in history, advertising?
Frank: Definitely, Facebook. I mean, nothing compares with that. For Puerto Rico alone, we were investing $65,000 a month on TV in Puerto Rico. These days we do 50 times more in prospects and sales in 8 different countries with about $18,000 a month. We were servicing in those days, 20 years, we were serving maybe 300 people a week. These days we service 7,500 people a week in 8 countries with a minimum of investment. So don’t waste any time with anything. Facebook is the means. Your opportunity to do it is now. Every year that goes by, Facebook is becoming a little bit more and more expensive. It has to be because more and more companies are joining in to do it. So, don’t procrastinate, don’t waste time. You got your opportunity now. I mean, you got about 2 or 3 years to actually reap the benefits because big companies are already jumping on it. So if you’re the first one to catch that attention, you will have the market. If you wait until the market develops for you, you’re too late. So, start producing some videos. If you can do it nicely, great. But if not, just use your phone, produce content, and get your message out. Get your knowingness out. Make sure that you let them know that you know about your stuff, okay? And the only way that people know that you know about your stuff or whatever you do, whatever service, whatever product is for you to communicate. If you don’t communicate, nothing will happen. So it’s a matter of just deciding and putting the discipline in that every single day you’re going to do some video. See, in my pocket, I carry a little microphone. This is about $19. This is my little microphone. It’s a very long, 20-foot long cord, 19 doors in Amazon. I bought this thing. I hooked it up to my phone and I had somebody take the video these days but I do it out of my phone. I’m in communication with them and they love it. They interact and they ask me about where can I buy the product, how can I get the service, can I send my mother in, whatever. All they want is a communication. But, give it to them. Give them the content.
Manuel: So, here’s a question for these guys that are having a difficulty getting started because it’s too difficult. “Does it get easier with time?”
Frank: Totally. It’s like everything that you do in life. The first time that you tried to drive a car, you’re all upset and looking at the mirror and these days, when you drive a car, you don’t even think about it. First thing you tried to brush your teeth, same thing. Now you do it, you don’t even think about it.
Manuel: Was it weird talking to a camera at first?
Frank: It was weird but after 2 or 3 days, 4 days or 5 days of doing it, even if you make a mistake, it’s not important. See, when the public sees that everything is just too perfect, they almost always know it’s false. See? So they want something organic. They want something that looks real. They want you to look like them. So be you. And when you make a mistake, just say, “Oh, I’m sorry, my fault.” Okay? And then explain it to them. That way, you’re real to them. So I thought that it had to be perfect and the lighting and if I made a mistake, I caught the ring, not anymore. I do it naturally. I talk to you like I talk to anybody else that I meet on the street. And that’s the way it goes. It looks natural, it’s organic and people know it’s true. They feel it’s true. Why? Because if you make a mistake, you say that was a mistake. Let me correct that. And that’s it. And that’s what they expect from you. If you did a very good constant everyday, everyday, everyday, everyday communication, nothing will stop you and your competition will be left in the dust. That’s really what is going to happen.
Manuel: Keyword here is persistence. Keep on going. It’s something that gets better with time and I can tell you that I’ve seen him grow. He’s a true social media star. I happen to be really good. He was my guinea pig, right? I learned everything that I know about marketing.
Frank: I survived him.
Manuel: He survived with me. I became the marketer for his channels and everything that I teach you guys that you are learning, I originally learned getting his content out there. So, we’ve had a good combination. So, what do you guys have? You guys have what I know already and if you guys get this part, you know how to produce content and keep on doing it consistently, you have the winning combination and there is nothing that anybody can compete with if you have that system down. So, let me see if you guys have any questions. Okay, good. So guys, there you have it, interview with my dad, great social media star, somebody that is getting it done. You have a combination of power here. Alright, guys. I will see you soon.
