As a business owner, you may be exploring the idea of selling your products on Amazon as I once did many years ago.
Whether you’re already selling on the platform or just getting started, it’s important to understand how to grow on Amazon and what you need to do to scale your business.
After I sold my bed sheets company that lived and thrived on Amazon I never stopped learning and continued to help others grow their businesses on Amazon.
In fact, I spent so much time learning and implementing that I noticed certain patterns to set up a business for success on Amazon.
On this giant competitive platform called Amazon we’ve helped clients like Dr. Eric Berg, Naturalslim, and more surpass millions and millions of dollars with these simple but effective tips:
Keyword Research
Just like any other marketplace, ranking well in search results is crucial to success.
One of the most important ranking factors on Amazon is keywords.
So it’s vital to carefully research and select the right keywords for your products.
Luckily, there are tools and resources available to help with keyword research.
For example, you can use Helium 10 to do some heavy research on what people are searching, what keywords your competitors are ranking for and more.
Worst case scenario you can use Amazon’s own search bar as a starting point.
But the trick is to consider your customers’ intent when selecting your keywords.
Are they looking to buy, or just add to their wish list? Make sure your keywords reflect what your customers are actually looking for.
When you use insightful keyword research, you can make sure your products are appearing in front of the right people on Amazon.
Eye Catching Main Image
The main image on Amazon is the first thing that people will see when they run into your listing, so it’s important to make sure that it’s eye-catching!
The quality of the image should be high, and accurately represent what the product is or what comes with the product.
It’s standard to have a white background and have the image properly cropped and aligned too.
A good main image can make the difference between someone scrolling past your listing or taking a step further into the buying journey.
So it may help to see what your competitors are doing to try and make yours stand out a little more, but not overdo it.
Social Media Traffic
If you sell products on Amazon or not, ranking is everything.
The higher your product ranks, the more likely it is to be seen and purchased by customers.
And there’s a number of factors that contribute to product ranking, including sales velocity and reviews.
But did you know that social media traffic can also have an impact? That’s right-if customers are visiting your Amazon listing from social media, it can help to increase your ranking.
So the easiest way to get started is to make sure that you include links to your Amazon listing on all of your social media channels.
You can include the link in your bio, in posts, or in ads. Then, encourage your followers to click through to your listing.
So the more traffic you drive from social media, the greater the chances of impact on your rankings.
Organic Social Media
Anyone who’s tried to sell anything on Amazon knows that it’s a crowded marketplace.
With millions of products available for sale, it can be difficult to get your listing noticed, let alone generate sales.
One way to stand out from the crowd is to create a brand for your product. And one of the best ways to do that is through organic social media.
By building a presence on platforms like Instagram, Youtube, Twitter, TikTok, and Facebook, you can generate interest in your product and drive traffic to your listing.
You can use your social media channels to build relationships with customers and create a community around your brand!
In today’s e-commerce world, organic social media marketing is essential for anyone looking to build a successful business.
So if you’re selling on Amazon, don’t forget to focus on creating a strong social media presence for your brand. It could be the key to driving sales and making your business a success.
Storytelling Content
In order to generate sales for your Amazon listing and build something bigger than an Amazon brand, you need to create storytelling content outside of the Amazon marketplace that will resonate with your audience.
This content can take many different forms, but it should always be designed to tell a story behind your product in a way that is both organic and relatable.
For example, you could create a video that tells the story of how your product came to be, or a blog post that provides value of its unique features.
Whatever form it takes, your content should be focused on generating interest and excitement for your product through the power of storytelling.
Paid ads are also an effective way to reach potential customers and generate sales, but not as effective without the storytelling aspect!
By using targeted ads and influencer marketing, you can reach a wide audience with your message and persuade them to check out your product.
So when you use both organic and paid social media with your storytelling abilities, you open the doors to reach potential customers and generate sales for your Amazon listing.
Conclusion
After years of observing and managing Amazon accounts these are the tips I’ve noticed make the difference when it comes to seriously growing and scaling your business on Amazon.
If you want more assistance with growing and scaling your business on Amazon quicker with our Amazon industry strategies feel free to reach out to us for help.
Our team of experts are here to assist you in reaching the top of Amazon’s search engine results pages and increasing your product sales.
What strategy are you familiar with and which are you going to try to grow and scale your business on Amazon?
