AI Transformation, Live Session 2: Obsession, passion, purpose

Obsession

[00:21:54] Obsession. Definition that I found by Mr. ChatGPT: a state of relentless mental fixation, where something consumes your attention, energy and thought patterns. I can't get this out of my head. I can't get out of my head the fact that we're living through the greatest evolution of technology in the face of this entire civilization. And we're right smack in the middle of it. And I'm not 87 years old at the end of my life. I'm 45, in the peak years of my life right now, with this technology available. I am not going to take that for granted.

[00:22:39] Obsession goes beyond interest or motivation. It becomes a force that pulls you toward mastery, repetition, sacrifice, and persistence. Obsession is often what separates casual participants […] because it refuses to let go. Refuses to let go, right? So whatever that is — that dream, that goal, that aspiration, that vision for yourself and your family that you have — you gotta develop an obsession. It cannot get out of your head. It refuses to let go.

Passion

[00:23:50] Passion. Second point of these three points that are essential for everything that I teach, and I practice, and I apply every single day. I'm still a long way from where I want to go, but I can tell you: moving faster than ever right now. Passion. An intense emotional connection to an activity, mission, craft, or pursuit that creates excitement, fulfillment, and drive.

[00:24:22] I mean, I love the game so much. I gotta shut down my computer every single day and force myself, because these bodies need sleep. Only because of that — because if they didn't, I would keep going. It is a passion that I have. It drives me. I'm excited about it, and I can't stop.

[00:25:24] Passion gives energy to effort. It makes hard work feel meaningful, and creates momentum through emotion and enthusiasm. Passion starts fires, but by itself, it does not always sustain them. So what does create sustainment? What causes this burning desire to succeed, to keep going? And that's what we like to call purpose.

Purpose

[00:26:12] Purpose is a deeply rooted reason for existence, action, or contribution that transcends personal pressure or temporary emotion. I can tell you one thing. My original purpose — I'm 45 years old. At the age of 30, I was broke. I didn't have any money. I declared bankruptcy in 2010. What is the one thing that got me pushing towards survival and expansion? It was my kids. They were my purpose. I looked at them, and something hit me. And I was like: I'm not gonna let these kids — there are 3 of them at that point, I got 4 now — I'm not gonna let them look up to me and see a loser. That's not happening.

[00:26:53] They fueled me to begin with. […] So that became something bigger than myself.

[00:27:11] Purpose. Deeply rooted reason for existence, right? Why are we here? Why are we doing this? What is it in that thing that you want for yourself and for your family, for your legacy? When you pass away, do you want to have two people at your funeral, or do you want to have, like, 200 people, because they're grateful for your existence? […]

[00:27:40] Why are we going for this game of business when it's so full of ups and downs? That purpose explains why. Because it's not easy. Most people out there just get a job. We take sacrifices as entrepreneurs, we risk it all, we get to work, we have 18-hour days, and we sacrifice everything for what? A purpose. […] Purpose answers the question: why does it matter?

The director, not the replaced

[00:29:36] AI is a tool, a productivity tool. AI doesn't replace humans. What's being replaced right now, actively — […] What I'm actively working on is replacing humans that don't use AI. Unless their post doesn't require any AI at all, unless their post cannot be heavily influenced by the use of AI, I'm making a big push to making sure that I am surrounded by people that are actively using it. Not everybody's using it correctly. It is my job to figure out how to use it, so I can pass that along.

[00:30:16] Over the last 6 months, I get a lot of communication. I like to call that inflow — things that are coming on my plate that I need to respond to. I like to consider myself a business artist. If I am stuck all day long responding to messages that are coming in, daily reports, questions that are being asked, consultations, and so on, it takes away from my creativity, and I cannot be an artist as much as I want to be. So one of the things that I wanted to tackle with AI is my communication channels.

[00:31:00] I'm not having AI respond for me. Not at all. Never have, and never will. This is important, because I am the mind, I'm the spirit, I'm the director. The moment that I actually allow AI to direct for me, that's a moment that I believe I dehumanize myself and I start going downhill. So I'm going to consistently work on directing AI. I am the director, and I'm the one running the show.