Wouldn’t it be great if people could simply tap a button to call you when they’re ready to buy?
If you just yelled out “heck yeah!”, I’ve got good news for you.
Facebook has made this a reality for you with its call extension ad options.
These Call Extension Ads are a great option for both brick and mortar or online businesses who are looking to get even more calls from their mobile ads.
Keep reading and we’ll take a deeper look at these.
Why Facebook ads?
Getting people to know that your business exists so they can buy from you is usually one of the biggest challenges any business has.
This is one reason Facebook ads are so popular.
Because they make it so easy to get in front of people who are most likely to buy from you.
But, just because they’re most likely to buy, doesn’t mean they will.
They still need to be educated and informed about how your products and services can enhance their lives.
Call Extension Ads
Facebook’s new ad option, Call Extension Ads, allows prospects to easily call your store or office with a simple tap from your website.
Here’s how it works.
When a person sees your Facebook ad and wants to learn more they can click to visit your website.
That’s when the call extension ad will display a call button on the bottom of your website.
Now, the person can explore your website at their own pace and simply tap the call button when they’re ready.
That’s pretty awesome, right?
How Well do Call Extension Ads Work?
We’ve been experimenting with these Call Extension Ads with our Natural Slim brand. This screenshot is from a single day.
As you can see in the ‘Results’ column, our offices received 42 calls in one day by using this strategy.
How to Get Started with Call Extension Ads
Call extension ads are only available with the Traffic and Conversions objectives.
And they only show on the mobile Facebook News Feed.
Your ad can still show in other placements, but it won’t include the call extension display on your website or blog with that easy-to-tap call button.
Here are a few things you’ll want to consider to get the most out of your Call Extension Ads:
- A trackable phone number to measure the effectiveness
- In the Business Manager, add the Estimated call clicks column
- Test these with your top of funnel ads to help generate new business
- Retarget leads you’ve already acquired to stay top of mind
The End Result
When employed correctly the Call Extension Ads can be a very powerful addition to your social media marketing strategy.
Directing more new traffic to your website or brick and mortar store.
If you’re new to social media marketing and would like help getting your business’s social media up and rolling then you’re in the right place.
We have the perfect program called the Digital Marketing Setup and Launchpad service.
The program sets your business up for online marketing success regardless if you’re brand new to the game or a seasoned veteran.
To learn more visit www.sharkagm.com/setup or call us at 1-888-920-2021.
Call Extension Ads
Facebook’s new ad option, Call Extension Ads, allows prospects to easily call your store or office with a simple tap from your website.
Here’s how it works.
When a person sees your Facebook ad and wants to learn more they can click to visit your website.
That’s when the call extension ad will display a call button on the bottom of your website.
Now, the person can explore your website at their own pace and simply tap the call button when they’re ready.
That’s pretty awesome, right?
How Well do Call Extension Ads Work?
We’ve been experimenting with these Call Extension Ads with our Natural Slim brand. This screenshot is from a single day.
As you can see in the ‘Results’ column, our offices received 42 calls in one day by using this strategy.
How to Get Started with Call Extension Ads
Call extension ads are only available with the Traffic and Conversions objectives.
And they only show on the mobile Facebook News Feed.
Your ad can still show in other placements, but it won’t include the call extension display on your website or blog with that easy-to-tap call button.
Here are a few things you’ll want to consider to get the most out of your Call Extension Ads:
- A trackable phone number to measure the effectiveness
- In the Business Manager, add the Estimated call clicks column
- Test these with your top of funnel ads to help generate new business
- Retarget leads you’ve already acquired to stay top of mind
The End Result
When employed correctly the Call Extension Ads can be a very powerful addition to your social media marketing strategy.
Directing more new traffic to your website or brick and mortar store.
If you’re new to social media marketing and would like help getting your business’s social media up and rolling then you’re in the right place.
We have the perfect program called the Digital Marketing Setup and Launchpad service.
The program sets your business up for online marketing success regardless if you’re brand new to the game or a seasoned veteran.
To learn more visit www.sharkagm.com/setup or call us at 1-888-920-2021.
