Marketing

In this post I’ll cover the single most important factor you must think with as a Facebook advertiser: finding your AUDIENCE.

And you’ll continue hearing me talk about this for ETERNITY. Why? Because ignorance of this factor alone is responsible for more failures, in any kind of marketing, than anything else. This is the indisputable CHAMP. Most of your advertising dollars, at the beginning of your Facebook advertising endeavor, will be spent finding an audience you can scale.